Those who are more materialistic would spend $3445 on themselves on average, an amount three times more than the amount people who are less materialistic would spend on themselves. Materialistic participants also tended to be less generous than non materialistic participants when donating money. Thus, we can see the connection that materialism makes people more selfish. In the book, zombies demonstrate the selfishness of materialism as well. When R finds out that Perry’s memory is more interesting than other people’s memories, he refuses to share Perry’s brain with M, his best friend. Memories, in zombie world, are scarce resources, and R wants Perry’s memory all by himself. On the other hand, brain-eating is a typical selfish action. Even
