Key to any business success depend on customers likes and dislikes and his or her perception towards the business. Customers makes and breaks the company so it become vital to understand their need. Demographic segmentation like age, gender, income, religion, occupation family size is also a key aspect in business success. My preferred marketing mix strategy to grab the potential customer and introduced them to my Zor's T-shirt will give growing emphasize on Product, Price, Place, Promotion. My product will provide customer a unique experience in terms of quality, branding, packaging and to prove this point a free sample will be provided to customer so that they are satisfied with what the company claim. Zor's t-shirt will be available in different size and color catering the needs of different people right from children to adults and even senior citizen. Pricing is key aspect in business and my business doesn’t just seek profit but welfare and well being of society and my aim is to reach large number of customers with flexible pricing example low price t-shirt to high price t-shirt therefore different income group have access to my t-shirt. Zor's outlet will be available to customers to purchase t-shirt but it will be also will available in many retail showroom and local shops so that its available to customer who cannot access Zor's outlet thereby people will find my T-shirt at different Place
