C. Market d. Essay

Submitted By jxy85115505
Words: 1817
Pages: 8
Open Document
In order for exchange to occur: a/ a compjex societal system must be involved
~ organized marketing activities must also take place jU a profit-oriented organization must be involved in the process
4/ money or other legal tender is required e. each party must have something the other party considers to be valuable
Toyota found that consumers wanted cars to Iast Ionger and be more eiivironmentally friendly. GM, however. enjoyed being the top U.S. car producer, and focused more on how many cars and trucks it could manufacture and not on what customers wanted from a vehicle. GM had more of a orientation. a. sales b. production c. market d. product e. customer Best Buy has become the nation's Iargest specialty retailer by focusing on the customer's needs and wants.
This philosophy is at the heart of an orientation. a. salcs b. market c. retail d. production e. exchange
The marketing concept involves : a. focusing on customershvants so that the organization can distinguish its product (or products) from the competitorsr producte b. satisfying management's needs and wants with the idea of maximizing profits in the short run c-.. selling as much product as possible under the assumption people wiIJ buy more goods and services if aggressive selling techniques are used d. selling as much as possible under the assumption consumers wjjJ buy more at lower prices e. focusing on production in order to increase product quality and lower prices
An organization ,vith a(n) _ believes that it exisis not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests. a. sales orientation b. market orientation c. ethical business mission d. focused target market strategy e. societal oiientation A company that wants to ,mplein ent a market orientation would "eed to: a. do research on its customers, competitors, and markets b. determine how to deliveF superior customer value c. establish and maintain mutually satisfying relationships with customers d. implement actions that provide value to customers e. do all of the activities listed Frequent-flyer programs are an example of financial incentiv es to customers in exchange for th eir continuing patronage. After flying a certain number of miles or flying a specified number of times. the frequei.t-flyer program participant eams a free flight or some other award such as free lodging. Airlines that use freqvent-flyer program s are practicing: a. commitment seIJing b. transaction marketing c. transformationalmarketing d. marketingengineering e. relationship marketing With hospitals nationwide facing budget cuts and slimmer profit margins, Dekalb County's Medical Center decided to cash in on one of the most consistently profItable services--delivering babies. It initiated a three year project to build a $S 5 million state-of-the-art women's center with 18 labor and delivery suites. When the hospital decided to GOrmnit its resources to obstetrics, it was engaging in: a. benchmarking b. alternative problem solving c. strategic planning d. portfolioevaluation e. tacticaLcontrol Earl is starting a new bank. Before their opening day Earl had a meeting with all employees. He discussed their mission, defined objectives for the bank for the coming years ano shared who their target market is. He talked about their product offerings and where their future branches would be loCated. Earl is sharing the bank's _ a. reengineering b. hierarchical restructuring c. a financial analysis d. market:iiig plan e. strategic contingency planning Which of the following is one of the elements of the marketing plan? a. a business mission
Show More

Related Documents: C. Market d. Essay

ECO 360 HW 1 Notes Essay

financial markets promote A) inflation. B) deflation. C) unemployment. D) growth. 2) A key factor in producing high economic growth is A) eliminating foreign trade. B) well-functioning financial markets. C) high interest rates. D) stock market volatility. 3) Markets in which funds are transferred from those who have excess funds available to those who have a shortage of available funds are called A) commodity markets. B) fund-available markets. C) derivative exchange markets. D) financial…

Words 1816 - Pages 8

Central Bank and Non-us Banks Ans Essay

(definitional) 13.1 The dominant currency of the Eurocurrency markets is the a) U.S. dollar b) Euro c) Yen d) Pound Ans: a Section: The Eurocurrency market Level: Easy 13.2 Eurodollar deposits represent the liabilities of a) European non-financial corporations b) the Organization of Petroleum Exporting Countries (OPEC) c) European banks and U.S. bank branches abroad d) European banks exclusively Ans: c Section: The Eurocurrency market Level: Easy 13.3 The supply of Eurodollar deposits…

Words 979 - Pages 4

Chapter 12 Essay

capital (WACC) equation? A) the market value of equity B) the market value of debt C) the risk-free rate of return D) the marginal tax rate Answer: C Diff: 1 Topic: 12.1 Financial Globalization and Strategy Skill: Recognition 2) Segmented national capital markets are limiting firm's competitive advantage in sourcing capital because A) there is liquid demand for all securities. B) the yield on the debt securities are lower than in other mature capital markets. C) FX risk is eliminated with different…

Words 2986 - Pages 12

Eco 561 Final Exam Free Essay

w/ corrected answers 1) Suppose that in the clothing market, production costs have fallen, but the equilibrium price and quantity purchased have both increased. Based on this information you can conclude that A. the supply of clothing has grown faster than the demand for clothing [B. demand for clothing has grown faster than the supply of clothing] C. the supply of and demand for clothing have grown by the same proportion D. there is no way to determine what has happened to supply…

Words 1415 - Pages 6

Essay on Multinational Financial Management by Alan Shapiro: Measuring and Managing Translation and Transaction Exposure

Cross-hedging c) Hedging d) Risk shifting Ans: c Section: Alternative measures of foreign exchange exposure Level: Easy 10.2 Hedging cannot provide protection against ________ exchange rate changes. a) expected b) nominal c) real d) pegged Ans: a Section: Designing a hedging strategy Level: Easy 10.3 The basic hedging strategy involves a) reducing hard currency assets and soft currency liabilities b) increasing hard currency liabilities and soft currency assets c) reducing soft…

Words 2760 - Pages 12

Basic Econ Essay

the price of the good increases. C) slope downward. D) slope upward. Answer: C 2) An increase in the price of pork will lead to A) a movement up along the demand curve. B) a movement down along the demand curve. C) a rightward shift of the demand curve. D) a leftward shift of the demand curve. Answer: A 3) An increase in consumer incomes will lead to A) a rightward shift of the demand curve for plasma TVs. B) a movement upward along the demand curve for plasma TVs. C) a rightward shift of the supply…

Words 2152 - Pages 9

Stock Valuation and Risk Essay

industry B) firm’s; firm’s C) average industry; industry D) average industry; firm’s ANSWER: D 2. A firm is expected to generate earnings of $2.22 per share next year. The mean ratio of share price to expected earnings of competitors in the same industry is 15. Based on this information, the valuation of the firm’s shares based on the price-earnings (PE) method is A) $2.22. B) $6.76. C) $33.30. D) none of the above ANSWER: C 3. The PE method to…

Words 2548 - Pages 11

Chapter 12 Essay

General Electric discovered joint ventures, it entered a foreign market in what way? A. exporting B. importing C. franchising D. licensing. E. Greenfield subsidiary 2. The choice of what foreign market to enter should, according to the textbook, be driven by an assessment of: A. relative long-run growth and profit potential. B. geographic proximity and friendliness of host government. C. climate and economic stability of host government. D. friendliness of host government and profit potential. E. relative…

Words 6895 - Pages 28

All Forward Contacts Are Marked To Market Essay

are marked to market. (A) TRUE (B) FALSE 2. The primary purpose of marking-to-market or the process of updating a traders margin accounts to account for gains or losses incurred over the trading day is __________. (A) protect the clearing house (guarantor) insuring traders fulfill agreements (B) to help fund clearing house operations via interest earned on margin accounts (C) to create a mechanism of matching buyers to sellers (D) to create a…

Words 791 - Pages 4

Essay about MGT 448 Final Exam / 100% correct answers

following was set up to promote economic development globally? a. World Bank b. International Monetary Fund c. United Nations d. World Trade Organization 3. Companies hope to lower their overall cost structure or improve the quality or functionality of their product offering which allows them to compete more effectively by engaging in a. predatory…

Words 2059 - Pages 9