The founder of E-motion software “Scott Keohane” is extremely knowledgeable about the third-party marketplace, and he is also personally and financially dedicated to marking the business a success. Therefore, the marking objective is to create the company as an expert in the third-party marketplace. The third-party product market for function that are specially designed for integration with Oracle applications is still in its infancy. E-motion software has to establish itself as a leader in this new marketplace. To achieve this objective, customer must see that e-motion software product are safe and secure and that they do not affect existing Oracle functionality or their Oracle warranty, and reliable product and product support. The member of Oracle partner network become active and committed advisory council. As a start-up company, emotion software currently has only one member on it staffs, “Scott Keohane” a one-person company that has to supplement the company with independent consulting service. As e-motion software matures into a stable, profitable organization, the need for the employees will grow. The first foreseeable employee need is in the area of sales. The plan is to hire a salesperson in early 2006 to allow Mr. Keohane to continue his consulting on a regular basis, while at the same time ensuring a steady supply of fund for continued development efforts. And not enough time dedicated to company development, through it has considerable unreliable information. The company is lacking in marketing research and financial resource.
The external opportunity for the E-motion software is to change marketplace that coincides with e-motion software’s product development. In fact, is to move toward employee users instead of professional users, growth market, technological changes, and refocus on it application. The persistent threat of security breaches that growing focus on cross-functional interactions in the business press. Also, new entries into workforce (e.g. recent colleges’ graduates) are trained to use computers in decision making and thus expect companies to have data program in place.
Therefore, the external threat for the E-motion software is competitor- all three groups of competitor are likely to have deeper pockets that e-motion software, is to offering can be duplicated by knowledgeable experts. And, limited market access across the United States, the economies of
