On the other hand, Annie Leonard explained in her video, that this effect is only one market strategy called perceived obsolesce. It essentially focuses on ‘the newer, the better’. Which stimulates the people to buy and be modernized. That’s why we see a huge quantity of advertisements everywhere. We are surrounded by ads promoting what is trending right now. The plot is simple. Society is bombarded with advertisements that tell the people what will make them look or feel better. Leonard also exposed another important tactic, Planned obsolesce. Panned obsolesce is fundamentally stuff made to be junk. For example: plastic bags, coffee cups, food containers or Styrofoam. Astonishingly, other things are also included in this planned obsolesce. Headphones, radios, barbeques, cameras or even cellphones are meant to be disposable within the first six months. The only result left about this consumerism strategies is more waste to the planet. All the waste generated by our hunger of being technologically updated creates more pointless junk to earth. Currently, it is not directly affecting us, but soon it will. Cadmium, mercury, sulphur, phosphor, hydrocarbon and brominated flame retards are the main contaminants found in electronics. If the recycling operations were run safely by the workers, and if the rest of the waste would be dumped properly to the landfills, then there wouldn’t be a concern for us as inhabitants of the earth. The fact is that in the United States, recycling