procter & gamble Essay

Words: 7920
Pages: 32
Open Document
9-613-045
APRIL 3, 2013

THOMAS H. DAVENPORT
MARCO IANSITI
ALAIN SERELS

Managing with Analytics at Procter & Gamble
Alan Torres, vice-president of North America Fabric Care at Procter & Gamble (P&G), watched and listened as his embedded IDS analyst, Julia Wright, graphically displayed the initial results.
Torres leaned back to take in the complete set of 12 graphs and charts on the massive 8-foot by 32foot screens in a specialized meeting room called a Business Sphere at P&G’s headquarters in
Cincinnati, Ohio. The company had introduced a more concentrated, also called compacted, powder laundry detergent in Target® stores at the end of February 2011 and results from the first two months were better than anyone had expected. …show more content…
Critically, the new structure would allow P&G to more effectively develop and implement innovations on a global scale. The 1999 annual report described Organization 2005 as a “realignment of the organization structure, work processes and culture designed to accelerate growth by streamlining management decision-making, manufacturing and other work processes to increase the Company’s ability to innovate and bring initiatives to global markets more quickly.”7
Following the restructuring, P&G’s 129,000 employees were organized into four independent global organizations: (Exhibit 2)

Global Business Units (GBUs) The primary driver of commercial activity at P&G was the
GBU. The product line-based GBUs had primary responsibility for developing strategy, building brands, manufacturing products, developing and bringing to market innovations, contending with competitors, and delivering profits. By centralizing at the global level, GBUs were better able to standardize manufacturing processes, coordinate marketing activities, build global brands, identify significant innovations and bring new products to market quickly. As of 2011, P&G consisted of
GBUs covering five product-based segments: Beauty, Grooming, Health Care, Fabric Care and Home
Care, and Baby Care and Family Care.
Market
Show More

Related Documents: procter & gamble Essay

procter and gamble Essay examples

Background of the company Procter and Gamble was first founded in 1837 by William Procter and James Gamble. P&G carries about more or less than 50 top names products with the headquartered located in Cincinnati. Procter and Gamble is one of Americas largest company that sells multinational consumer goods. The product ranges varies from personal care, pet foods, diapers, cleaning supplies, medications and etc. The hundreds of different brand that P&G carries is available all around the world in more…

Words 608 - Pages 3

Analysis Of Procter & Gamble

quality company’s commitment Since Procter & Gamble was founded over 175 years ago, ensuring the safety of people who use their products, and the safety of the world people all live in, has been at the heart of what they do. This commitment to safety is both their heritage and their future, so their have over 700 in-house experts devoted globally to the environmental safety, human safety and regulatory compliance of all our products and ingredients. P&G’s safety standards for all of their products…

Words 1247 - Pages 5

Essay on Procter and Gamble.

The Goodman Company is the manufacturer of small rubber automotive parts. Robert Goodman plans to expand his business to enhance the company productivity. However, he can’t afford to purchase new equipments. Therefore, the company had hired Ann Bennet, a production analyst to improve the efficiency of current equipments. After the implementation of the new manufacturing process, Mr. Goodman starts to question his decision of hiring Ann Bennet. The below will be discussing the overall problems which…

Words 2397 - Pages 10

Essay on Procter and Gamble

Interim Results Presentation 3 March 2014 Agenda Jonathan Hart, Chief Executive Mike Killick, Finance Director Jonathan Hart Barry Bloomer, Managing Director FMCG Division Jonathan Hart 1 Overview Further good progress in transforming Thorntons Overall sales increased by 4.5% to £139.7m Both operating divisions performing well - FMCG divisional sales increased by 14.5% Retail like-for-like increased by 2.1% Profit before tax and exceptional items up 47.3% to…

Words 2428 - Pages 10

The Procter & Gamble Company Essay

Case study at BI Norwegian Business School - Case 1: The Procter & Gamble Company: Mexico 1991- Exam code and name: GRA 6544 – Multinational Corporate Finance Hand out date: 11.09.2012 Hand in date: 25.09.2012 Study place: BI Oslo Table of Contents Abstract: ii 1. Mexican economic conditions 1 a. Change in Mexican economic and political conditions during the 1970s and 1980s 1 b. Mexico’s economic and political climate in 1991 2 2. Financing options 2 3…

Words 3913 - Pages 16

Procter and Gamble Research Essay

IB Dream Company PROJECT – P&G March 1, 2012 Group 21 1 IB Dream Company PROJECT – P&G March 1, 2012 Group 21 2 A Humble Beginning . . . roctor & Gamble was born in 1837 by the collaboration or William Proctor, a candle maker and James Gamble, a soap maker. They started this partnership at the suggestion of their common father-in-law Alexander Norris. After 175 years, P&G is one of the consumer goods company in the world. It features in the Fortune 500 list and recorded sales of $82.6 billion…

Words 4599 - Pages 19

Essay on Procter & Gamble and Old Spice

Nathan Cruzen Renan Silva Jonathan Turk MRKT 327 -02 Executive Summary Introduction Old Spice is the most original brand for men’s fragrances. The Shulton Company in 1990 purchased the Old Spice brand. Procter and Gamble strategically repositioned the brand and adapted more diversified products to meet more current demands. , Old Spice is trying to re-brand its image and appeal to a younger audience to increase sales and brand awareness. In order to do this Old Spice needs to reach a new…

Words 660 - Pages 3

Cincinnati: Procter & Gamble and P&g Essay

Cincinnati, Ohio-based Procter & Gamble Co. (P&G) has one of the world’s strongest portfolios of consumer products, including such well-known brands as Pampers, Tide, Crest, Duracell, Olay and Gillette. P&G employs approximately 135,000 people in about 80 countries. For fiscal year 2009 the company reported sales of more than $76 billion. Brands & Activities: Procter & Gamble defined the nature of packaged goods brand marketing in the second half of the century, and despite an alarming wobble in…

Words 1731 - Pages 7

Intro: Procter & Gamble and Membership Club Stores Essay

Purpose Of Procter and Gamble organisation We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. PG ABOUT The Procter & Gamble Company (P&G) is focused on providing consumer packaged goods. The Company’s products…

Words 705 - Pages 3

Analyzing the Annual Report Essay

Writing Assignment: Analyzing the Annual Report Procter & Gamble is the world’s largest packaged goods company. Its products range from pet foods and cleaning agents, to personal care products. It is so big and profitable that its products are sold in more than 180 countries. To highlight the aforementioned successes and to target its investors, Procter and Gamble developed a 92-page 2012 annual report. In its report, Procter and Gamble uses the following three verbal and visual strategies: descriptive…

Words 684 - Pages 3