INTB 311 Diversity & Intercultural
Communication
Chapter 1: Culture
B AC K S TAG E , O N S TAG E , C U LT U R E S H O C K , R E V E R S E
C U LT U R E S H O C K , G E N E RA L I Z AT I O N S , S T E R E O T Y P E S ,
BIAS, PREJUDICE, ETHNOCENTRISM, ASSUMPTION OF
SUPERIORITY, ASSUMPTION OF UNIVERSALITY, SELFR E F E R E N C E C R I T E R I A , C U LT U RA L I N T E L L I G E N C E .
INTB 311 Diversity & Intercultural
Communication
Culture &
Communication
Why is understanding culture important…
Words 1588 - Pages 7
