Essay Advertising -Hilton

Submitted By grone1901
Words: 2982
Pages: 12
Open Document
Table of Contents

Abstract……………………………………………………………………………………………………………….2

I. Introduction
A. Background……………………………………....………………………………............................3
B. Who owns Hilton?……………………………….…………………………………………………3
C. The Café Restaurant and the Sports Edition Bar………………………………………4
D. Problem………………………………………………………………………………………………...5
D. Proposed solution………………………………………………………………………………….5
II. What is advertising?
A. Secondary Sources…………………………………………………………………………………6
B. Advertising used for social purposes………………………………………………………7
III. Advantages A. Prestige………………………………………………………………………………………………..8 B. Secondary Sources………………………………………………………………………………..8
IV. Disadvantages A. Primary disadvantage…………………………………………………………………………...9 B. Secondary Sources………………………………………………………………………………..9
V. Types of Advertisements A. Broadcasting Advertising.…………………………………………………………………….10 B. Print Advertising…………………………………………………..……………………………..11 C. Outdoors Advertising………………………………………………………............................11 D. Conclusion…………………………………………………………………………………………..12
VI. Results and Discussion A. Survey Results……………………………………………………………………………………..12 B. Interview Analysis…..…………………………………………………………………………...12
VII Conclusion and Recommendations A. Importance of Advertising……………………………………………………………..……..13 B. Recommendations of ads for the Café and Sports Bar……………………………14 C. Conclusion…………………………………………………………………………………………...14

References…………………………………………………………………………………………………………16

Abstract:

This report will be focus on the Lack of Advertising in Hilton East Brunswick. It explains where does Hilton need to invest more money in, the problems of advertising that Hilton has and how can the problem be solved. The purpose of this report is to inform the owners that advertising is essential for any company to be prosperous. Furthermore, I want the explain that in order to increase the profits and get more customers, advertisement needs to me implemented in some ways that will be beneficial. As a business major, I am concerned with how should a business run in order to be successful. I want to give some suggestions of advertisement that could help the company to be more profitable for the good of the employees and corporation
This report provides both primary and secondary research to support the facts and opinions suggested throughout the paper. The primary information was obtained from a questionnaire given to the classmates. The data was collected and analyzed for its usage throughout the report. However, an important interview was held with the managers of the corporation.

I. Introduction
A. Background
Hilton East Brunswick operates as a hotel in New Jersey. It offers guest accommodations, guest rooms, suites, executive rooms, and dining facilities. The company’s Sports Edition bar provides sports action on television screens, and food and drinks, as well as conducts interactive sports games. Hilton East Brunswick offers an indoor pool, fitness center with sauna and more. The hotel also has many dining options served at Café Restaurant and Sports Edition Bar.

B. Who owns Hilton East Brunswick?
Fillmore Hospitality is the Manager and has an ownership interest in this 405-room hotel with 30,000 square feet of meeting space. Fillmore is the new company that will be managing the Hotel and they seem to be a very interesting company that will try to make this hotel very successful.
Rooms: 405
Business center
Fitness center
Internet access
Pets welcome
Pool
Restaurant
Bar

C. Restaurant/Bar
The Café Restaurant
The newly renovated Cafe offers casual but sophisticated dining. The Cafe features American cuisine with an emphasis on light and creative dining in an atmosphere of open spaces and natural light. Serving Breakfast, Lunch and Dinner.
Hours of Operation

Monday
6:30 AM - 10:00 PM
Tuesday
6:30 AM - 10:00 PM
Wednesday
6:30 AM - 10:00 PM
Thursday
6:30 AM -
Show More

Related Documents: Essay Advertising -Hilton

Essay on Budget Summary Report

non-essential items until more time has passed and the economy has proven to have stabilized. Advertising has been budgeted as 2% of the projected Gross Margin, which is the same as has been done in years 6, 7 and 8. The computes to $28,412 for year 9 and $27,428 in year 8. This is a concern because the company is coming out of a difficult year and needs to increase advertising to increase sales. Increasing the advertising budget to 2.5% ($35,516) is needed to draw more customers by innovative publicity.…

Words 2027 - Pages 9

Rowe Project 2 Essay

love a good Burger? Carls Jr., Burger King, and McDonalds are all big names in the burger and fast-food industry. These companies have delicious looking burgers and women all over billboards as well as on television. Not only are these companies advertising for these yummy burgers but continue to promote objectifying women within their advertisements. These beautiful girls add some eye candy to these already sexualized commercials. The marketing team for these fast-food places are using large amounts…

Words 1494 - Pages 6

Financial Review Essay

Finance Manager’s Review One A Financial Thinking I Paper Jia Song Eastern University Author Note This paper was prepared for Financial Thinking I, taught by Jerry Scarpati. Wal-Mart Stores Inc. is busy trying to win over online shoppers in the Chinese e-commerce company’s backyard. Its online arm in China—called Yihaodian, meaning No.1 Store—has recently built up its supply chain and streamlined its mobile site in a push to boost sales. And Wal-Mart owns a 54% stake in Yihaodian…

Words 576 - Pages 3

Essay about Jet2 Task 1

JET2-Task1 A.1.a Horizontal analysis Horizontal analysis is essentially an analysis on the trend of the financials of the company. It shows changes in the amounts of the amounts over a period of time. In the financial statement provided, the horizontal analysis is between years six and seven, and years seven and eight; respectively. When analyzing the income statement provided with the task, several strengths and weaknesses are very apparent. They will be broken down individually and analyzed…

Words 6513 - Pages 27

Case Study Essay

Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support. Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support. 3: Chapter Product Costing and Cost Accumulation in a Batch Production Environment MULTIPLE CHOICE QUESTIONS…

Words 9386 - Pages 38

I Will Blame the Eater Essay

individual is still primarily to blame for these actions as they have direct and full control over what they eat and in what quantities. Thusly, the blame has nowhere else to fall but on the eater; they should be more aware and not fall prey to the advertising of fast food or the convenience of their locations, or simply just eat less of it and significantly reduce the impact of whatever fast food they do consume. The fast food industry has become overwhelmingly effective at marketing their products…

Words 1316 - Pages 6

Financial Analysis Essay

This is why 50% preferred and 50% common stock is the best capital structure for Competition Bikes, Inc to use. A2: Capital Budget Net present value is the “present value of a project’s future cash flows less the cost of the initial investment” (Hilton). It is important to calculate net present value to determine the profitability of an investment. Net present value will tell an investor whether it is good or bad idea to invest into the company based on how much profit is expected. The net present…

Words 1792 - Pages 8

Management Accounting: Information for Creating Value and Managing Resources Essay

CHAPTER 1 MANAGEMENT ACCOUNTING: INFORMATION FOR CREATING VALUE AND MANAGING RESOURCES ANSWERS TO QUESTIONS 1.1 There are several possible answers to the question. QANTAS, the national airline of Australia, has faced a number of changes to the business environment in recent years, including deregulation of the domestic aviation industry. This resulted in increased competition as new firms attempted to enter the industry. The most notable of these was two failed attempts by Compass to succeed…

Words 9687 - Pages 39

Las Vegas Resort Project Essay

DLindsey 24 Aug, 2013 Course Project Final Lake Las Vegas Boardwalk Resort Tourism You are a member of a firm that specializes in the development of world-class resort hotels around various parts of the world. A client has hired your firm to create a report and recommendations for a new resort somewhere in the United States. Course Project Lake Las Vegas Boardwalk Resort Development planning A boardwalk signifies relaxation…

Words 1955 - Pages 8

Essay about Study guide

Chapters: 1, 2, 3, 4, 5 Readings: On being sane in insane places, Media images and the social construction of reality, Media and Epidemic, Celebrity culture, Race, quarterbacks and the media, and Filter Bubble. Videos: What Would You Do, Paris Hilton Guest Speaker: Matt Toy 1. Be able to explain the hierarchy of the sciences I. Hierarchy of the Sciences Complex Concrete Sociology Biology Chemistry Physics Astronomy Simple Abstract II. Understanding of hierarchy…

Words 1820 - Pages 8