Rowe Project 2 Essay

Submitted By Hannah-Rowe
Words: 1494
Pages: 6
Open Document
Hannah Rowe
Geer
English 1000
March 6, 2015
Hungry Men or Starving Woman Who doesn't love a good Burger? Carls Jr., Burger King, and McDonalds are all big names in the burger and fast-food industry. These companies have delicious looking burgers and women all over billboards as well as on television. Not only are these companies advertising for these yummy burgers but continue to promote objectifying women within their advertisements. These beautiful girls add some eye candy to these already sexualized commercials. The marketing team for these fast-food places are using large amounts of pathos and relying on their ethos they've already build to bring in high amounts of profits. In reality it would be better for the company in the long run to have commercials and ads to try and build their ethos, for when they are called out for having sexist advertisements. The world is becoming more driven and inspired by powerful woman who will eventually fight back. Carl’s Jr. has a long history of sexist ads. With gorgeous female stars, innovative new burgers, and edgy storylines, the brand is known worldwide for producing ad campaigns that get attention. However, this year’s Super Bowl commercial was one for the books. The most recent 'Au Naturel’ commercial for the fast-food first All-Natural Burger has the lovely Charlotte McKinney walking around naked, as she browses a local farmer’s market while enjoying her Carl’s Jr. All-Natural Burger, a fast-food industry first featuring a grass-fed, free-range, all-natural beef patty with no added hormones, steroids or antibiotics. Suggestively highlighting the benefits of going au naturel, viewers can see that the All-Natural Burger is as all-natural as Charlotte herself. This advertising tactic is used to draw more attention to the company, ““Carl’s Jr. has long been famous for not only developing innovative burgers and other menu items that are new to fast food, but for advertising them in a way that our target audience of ‘Young Hungry Guys’ can’t seem to get enough of,” said Brad Haley, chief marketing officer for Carl’s Jr.” (Davis) “However, the success of our Super Bowl ad starring the lovely Charlotte McKinney is unprecedented. In less than two weeks, the commercial for the new All-Natural Burger has generated nearly 2.5 billion media impressions and 9.5 million YouTube views – two milestone records that were reached faster than any ad in our history.” (Davis) Not only does this commercial show large amounts of pathos but also little to no logos. In what world do we have an attractive woman walking around naked in a burger ad. “ “I think everyone knows what Carl's Jr. is all about," AdWeek editor Lisa Granatstein told ABC News' "Good Morning America." “Those ads aren't going after women, they're going after men. They are not afraid of the controversy. The more controversy the better.” ” (Davis). The marketing representatives for Carls Jr. do a great job reaching the audience of “young hungry guys” but how does this relate to the actual quality of the burger. “Since its launch in restaurants Dec. 17, strong sales of the All-Natural Burger have exceeded forecasts every week and were the strongest to date during the week of the Big Game when the ad was first unveiled.” (Davis). These burgers are not only seeing better and more but are helping the fast-food industry move towards a more healthy kind of food. This all great for fast-food, healthier options should be promoted to help drive society into a healthier state. But what they don't think about is how this is hurting our young girls, having to grow up around “ideal” woman and thinking they aren't good enough for men because of their weight. The second advertisement I analyzed was also from Carls Jr.. This billboard or poster ad is staring Paris Hilton in a hot black bathing suite, sexually biting into a delicious looking burger. This ad not only objectifies and stereotypes woman exactly like the super bowl commercial, but
Show More

Related Documents: Rowe Project 2 Essay

Rowe Long Version Essays

Case No. 98-05: Rowe Pottery Works Inc. ◆ 1 AICPA Case Development Program ROWE POTTERY WORKS, INC. Brian W. Mayhew, Assistant Professor Georgia State University, Atlanta, Georgia Gary G. Mayhew, Controller Rowe Pottery Works, Inc., Cambridge, Wisconsin At the end of 1996, Rowe Pottery Works, Inc. (RPW) had been losing money for over two and a half years (see table 1).This case challenges students to identify and evaluate alternatives that lead to Rowe's return to profitability.RPW's pottery…

Words 2871 - Pages 12

Creating High Performance Organizations

Creating High Performance Organizations Francis Sseremba, GM591 – Leadership and Organizational Behaviour Final Course Project Dr. Anita Spector 6/13/2012 Introduction Best Buy Company Inc is an American company which specializes in electronics consumer retailing. Best Buy, as it is formally known, has accounted for 19% of the USA market. It has stores operating in different locations across the USA and a few other places in the world such as Mexico, Canada, and China…

Words 3301 - Pages 14

Profit and T. Rowe Price Essay example

Lecture 1 NATURE AND SCOPE OF MANAGERIAL ECONOMICS QUESTIONS & ANSWERS Q1.1 Is it appropriate to view firms primarily as economic entities? Q1.1 ANSWER Yes. Firms represent a combination of people, physical assets, and information (financial, technical, marketing, and so on). People directly involved include stockholders, managers, workers, suppliers, and customers. Businesses use scarce resources that would otherwise be available for other purposes, pay income and other…

Words 4080 - Pages 17

355 Syllabus 14 15 Essay

PHI 2-355 Philosophy of Religion White 2014/15 202 Prall House Phone: ext. 4239 Home: 319-551-9967 E-Mail: JWHITE Class Time: M-F 12:00-3:00 Office Hours: M, W, F 11-12 Th 3:00-3:30 Required Books: Michael Palmer (ed.), Philosophy of Religion (Fortress, 2011). Lots of other material on Moodle Course Requirements: (1) Daily readings, attendance, class engagement (15%) (2) Two papers each of about 5 pages in length (40%), or one paper and dictionary (3) 3 short-answer quizzes (20%) (4)…

Words 1356 - Pages 6

Arvey Leadership Paper

The Determinants of Leadership: The Role of Genetic, Personality, and Cognitive Factors Richard D. Arvey Maria Rotundo University of Minnesota University of Toronto Matt McGue Wendy Johnson University of Minnesota Under review with the Journal of Applied Psychology. Not to be cited or quoted without permission Abstract A sample of 646 male twins (331 monozygotic or identical, 315 dizygotic or fraternal twins)…

Words 8659 - Pages 35

Vodacom Vs Stakeholders

Introduction: This secondary research project is to show you the differences between the two businesses I have chosen which are Mr Price and Vodacom, both these businesses will be compared against each other to show you their good and bad sides. Terminology: What is a stakeholder: A stakeholder is a person, organization, social group or even a society at large that has a stake in the business they are invested in. So stakeholders can be internal or external to the business they are invested in…

Words 1713 - Pages 7

Essay about Northrop Grumman Close

Northrop Grumman: A Year in Review, A Year Ahead Timothy N. Rowe Centenary College Executive Summary As 2015 ushers in 365 new days of exciting advancement, Chief Executive Officer – Wes Bush, will surely summarize the path ahead with one word – Innovation. Traditionally a domestically focused defense contractor, Northrop Grumman has woven that theme into every layer of their business. From human resources and capital investments in their personnel, to global expansion and $100 billion in potential…

Words 1832 - Pages 8

Three in the Middle: the Experience of Making Change at Micro Switch Essay

another Micro Switch director, indicated that his team felt as though they were not able to see any of their progress despite their efforts. “What we need is some growth to take advantage of all the work we’ve done” (Lenan, Stone, 2008, pg. 204, para. 2). Due to the fact that Stewart’s business unit had not established any benchmarks, short term goals, or measurability to illustrate short term wins, they had trouble maintaining motivation and upholding morale. The next underlying problem is…

Words 3089 - Pages 13

Fasting Feasting Essay

AS Level Travel and Tourism Syllabus code 9395 1. Introduction ..................................................................................... 2 1.1 1.2 1.3 1.4 Why choose Cambridge? Why choose Cambridge International A & AS Level Travel and Tourism? Cambridge Advanced International Certificate of Education (AICE) How can I find out more? 2. Assessment at a glance .................................................................. 5 3. Syllabus aims and objectives .......................…

Words 18707 - Pages 75

The Effect of Compensation in Management Essay

The effect of monetary compensation in managers’ behavior Introduction Behavioral Economics is the combination of Psychology and Economics that investigates what happen in the markets in which participants display human limitations (Mullainthan, 2000, p. 1) through the assessment of the intrinsic motivation of those people. This perspective can be considered to understand how socialization, networks and identity shape individual behaviour in organizations. The objective of this paper is…

Words 3116 - Pages 13