Alka Seltzer Research Paper

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Pages: 1

Alka Seltzer, introduced by Miles Laboratories, was launched on the 21st of February 1931 at Elkhart Indiana. The president of Miles Laboratories, Hub Beardsley had the initial ideas for Alka Seltzer when he came back from a visit to the local newspaper store. In the visit Beardsley had a conversation with the local newspaper editor about the flu outbreak which was occurring during that year. One comment was mentioned throughout the conversation and it was about how the reporters of the newspaper had been able to recover so quickly, better than anyone else in the local community. The reason why the news reporters had been able to defeat the flu was because the editor had been encouraging his staff members to take aspirin and baking soda combined.