This McDonalds advertisement is effective by having the audience wanting to buy their “All Day McDonalds Breakfast”. The ad is double sided and has pictures of a coffee, an ice coffee, fruit, a yogurt parfait, a breakfast burrito, a sausage mcmuffin, and pancakes. Similarly the opposite side of the ad has pancakes and sausage. On the first mentioned side, the coffee and ice coffee have “McCafe” allowing the consumer …show more content…
The McDonalds advertisement is in both English and Spanish which shows that this ad is targeted for an area that has a high number of English and Spanish speakers. The advertisement tries to make the audience excited that they are removing the 10:30 time limit for breakfast so that they will purchase their food. The font size is also key because the English is in bigger and bolder letters while the Spanish is not; this is probably because most of their consumers know English even if English is their second language. Another crucial fact is that in the lower right hand side of one side of the ad states “Available breakfast items vary by restaurants at participating McDonald’s.” This is vital because not all locations serve the food listed such as breakfast burritos; yet this does not vital to know because customers are still able to enjoy many of the breakfast items at each location all