The bias addressed most prominently in the commercial was that of sexism. In American society it has become a social norm to belittle women and dehumanize them by labeling them sex symbols. All throughout the commercial not one man spoke to her or acknowledged her as a human. In fact all the men who noticed her never looked at her face, and the men who were not lust filled completely ostracized her. These men in the background would not even look in her direction. Viewing this commercial shows how in the American society it is considered that the only way for women to gain a man’s attention is if she exposes her self to them. This is very destructive to women and not only disrespectful but also causing them to feel insecure and worthless. The article “Depicting Women as Sex Objects in Television Advertising: Effects Body Dissatisfaction,” by Howard Lavine, Donna Sweeney, and Stephen H. Wagner accurately describes the harm of sexism and how it effecting women. In the article Lavine, Sweeney, and Wagner, perform and experiment to she how sexism affects both men and women. Surprisingly, the results for men and women were vastly similar; however they still concluded that the sexist advertising is capable of causing a lot of harm. In the text they