An Accessories Advertisement. Essay

Submitted By tien217
Words: 920
Pages: 4
Open Document
Tien Pham
Dr. Whalen
ENGL 1201
Visual Analysis
18 March 2013
An accessories advertisement.

My visual image is from the Neiman Marcus 2013 collection brochure. This image advertises the NM Exclusive accessories, and it completely attracted me at the first time I saw it. This advertisement is just a simply image with simply products since they are just frame, ring box and compact, but it really succeed in creating a fresh and youthful feeling to its reader with its subtle and meaningful layout. This ad works well in combining every factor to be a perfect advertisement because it “attract[s] attention and interest and should provide some control over the manner in which the advertisement is read” (Cohen 1). Hence, the advertiser has to focus on every factor to make up the harmony of the image, those factors must be balance, unity, movement, emphasis…Let go through one by one factor and figure out how those things really make up a perfect ad. This picture is constructed in informal balance while from the left and the right of the picture has the same products. There are a frame, a ring box and a compact with its random arrangement on purpose. If we assume that all the products are placed over formal balance in this ad, the picture can be more rigid and dry as all the two things are placed equal through the entire horizontal and vertical spindle. Hence, the informal balance is a perfect way to create an image that “presents a fresh, untraditional approach… creates excitement, a sense of originality, forcefulness, and, to some extent, the element of surprise” (Cohen 2). Moreover, informal balance is a perfect basic for creating the living movement of this ad as there’s no binding in placing every single material. This advertisement has a sharply unity about a cosmetic ad although it contents so many materials. The shadows of the entire products lie in the white space really create the depth of the picture, and so do they create the liveliness of the picture. In addition, it’s easy to figure out the reflections of the picture in the frame appear in other products: the outfit of the kid reflection is in the cover of the ring box and his face reflection is in the upper side of the compact. These things strongly make the connection between those NM products and by the way creating a strongly connection to the readers. However, these products differ by the different colors and place in different positions. As Dorothy Cohen mentioned, proportion is a factor that helps the image looks more ordinal and all the unequal things is the most important factor to create the living of the ad. The green frame with the color is cooler color than the pink one is placed with a nearer position to the viewers, and both the green ring box and compact are placed in that way, too. To highlight all the NM products, the pictures in the frame are all black-white pictures, but they don’t bring a blue feeling. In another hand, the pictures are all about kids, with the joy in their face building up a confident feeling to the viewers. The featuring between the motion and Z- pattern of this picture impresses me most. “The Z pattern builds on the idea that the eye travels from one corner of a rectangular image to the next, one after the other,
Show More

Related Documents: An Accessories Advertisement. Essay

Rhetorical Analysis

The article, “ The Fashion Industry: Free to Be an Individual” by Hannah Berry discusses how the traditional advertisement are targeted to women and how they should utilize their products to be “beautiful” however Berry gives an alternate advertisement from both fashion companies Clarks and Sorel. These company's advertisements have taken a different approach by utilizing unique models that portray the women of today. They encourage the public to embrace their individuality instead of trying to…

Words 480 - Pages 2

Advertising: Chanel and Coco Mademoiselle Essay

Analysis Essay - Advertising Advertising is a way of communication through mass media to encourage audiences to take actions that advertisers want them to take. The advertisement I chose is a Chanel cosmetics advertisement on one of the most popular perfume, Coco Mademoiselle. Coco Mademoiselle is a light and fresh perfume, which is designed for young ladies. The way and fragrance this perfume is designed makes a perfect connection with young ladies in the society, who are young, gorgeous, energetic…

Words 889 - Pages 4

Essay on Business Action Plan

others are being assisted by actual employees. Also, streaming the store’s name at the bottom of the screen throughout the whole commercial with our address and phone numbers. It will have commentation explaining the wide variety of shoes and shoe accessories available. | Objective | An increase in sales from a vast variety of both men and women. Ultimately, the goal is to grow the business gaining the ability to expand the store’s marketed audience to children shoes; and maybe even handbags/jewelry…

Words 1009 - Pages 5

Customer and Tdw’s Saddles Essay

Business Plan Final Project 4/29/13 Executive Summary TDW’S Saddles and Tack, (hereinafter “Business”) is intended to be formed as a Sole Proprietorship located at 5586 Heritage Court Drive, Wilmington, Delaware, 19805 poised for rapid growth in the accessories industry. This Business seeks funding to take advantage of a window of opportunity for introducing a new style of handmade leather goods. This business has the potential to dominate the market. Vision Statement The vision of TDW’s Saddles and Tack…

Words 729 - Pages 3

Essay about An Investigation Into the Language Used in Childrens Advertising

same tone of voice and is to the same tune. This shows prosodic features: the effect of the sing song voice followed by the child’s statement is almost one of versification, in the pattern of 1, 2, 1, 3, 1, 4, 1, 5. The language used in the advertisement along with the visual triggers are likely to create desire for the product and if the parents feel that it will encourage their children to be caring and responsible then their purchasing decisions are likely to be influenced. It does encourage…

Words 4676 - Pages 19

Rhetorical Visual Analysis of Chanel Advertisement Essay

Abby Mitchell Ms. Blommer English 1010 October 1, 2012 Rhetorical Visual Analysis of Chanel Advertisement Few people realize the true impact of product advertising, but the truth is that the modern consumer is severely affected and often subconsciously influenced by advertisements, especially if it is a quality and persuasive advertisement. But how does one create an effective ad? That is literally the million-dollar question that keeps the advertising industry so competitive and prosperous…

Words 1111 - Pages 5

Advertising In The American Dream

Roni Flores Advertisements impact people's lifes in one way or another wether they are conscious about it or not. The American Dream is often depicted in many advertisements and these ads make people believe what is ideal in our society. Many Americans believe in these ideals that advertisements try to sell to them beacause the ads make them feel a certain way about the product they are representing. Our society has become consumer based and most people try to get the latest and greatest…

Words 766 - Pages 4

Research paper

self-owned business I am fully aware of all the consequences and I will be liable for the profits, the losses and the debts. As a self-owner of my own store I will be merchandising products from companies. The Boutique’s products are clothing’s, and accessories such as jewelry, bags, shoes, and make-up. Karen’s boutique will be profitable because it is located in a mall which brings many shoppers. It will utilize affordable pricings that fit the standard demands; many popular brands will be sold out to…

Words 1341 - Pages 6

Essay on FASHION BUSINESS ADVERT TASK

retailers who carry clothes and accessories. Stores use advertising to promote themselves and the products they sell. Whether high or low end, department stores want to present consumers with images of a specific lifestyle, using ads which tell a story to appeal to consumers and encourage them to buy the company's products. Often, fashion advertising is heavily linked with sexuality. Scantily clad women in suggestive poses commonly appear in advertisements, whether they are marketing dresses…

Words 783 - Pages 4

The Importance Of Sales Promotions

consumer promotion schemes followed by consumer durables. The use of sales promotions as short term tactics is now a regular fixture at most FMCG companies. In the context of healthy drinks, advertisements should ensure that they communicate the health benefits of the drinks in a visible and clear way. Advertisements can be through online channels, or through more traditional channels such as print media or…

Words 810 - Pages 4