Rhetorical Analysis

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The article, “ The Fashion Industry: Free to Be an Individual” by Hannah Berry discusses how the traditional advertisement are targeted to women and how they should utilize their products to be “beautiful” however Berry gives an alternate advertisement from both fashion companies Clarks and Sorel. These company's advertisements have taken a different approach by utilizing unique models that portray the women of today. They encourage the public to embrace their individuality instead of trying to replicate beauty. For example, Clarks ad promotes individuality by portraying a band geek playing her trumpet making it clear that women can look fabulous embracing their passion. Another example, is from Sorel the ad portrays a fearless women wearing the company's accessories conveying the rebellious attitude and still managing to look attractive. Both these ads give a great aspect of the …show more content…
The situation of this article focuses the use of typical ads which do not relate to the women who want to feel beautiful on their own and such Ads focus more on finding the “perfect” beauty on oppose to self beauty. The author’s purpose is to inform that the fashion industry has controlled our view of what is beautiful and then gives two fashion companies that have taken another approach to its audience by including real people we relate to. In addition Berry is main audience is young women; young women who have buy products to make them feel beautiful. One of Berry’s clams is that inner beauty and confidence she utilizes Clarks ad demonstrating a band geek showing her passion for music. Another claim is there is not just physical beauty but as well as beauty of inner beauty. She utilizes another ad from Sorel demonstrating the rebellious spirit of the women in red boots. Overall Berry utilizes two ads from two different companies demonstrating theirs is many ways to show a woman's beautiful

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