such as beauty experts to provide professional advice, makeup artists, fragrance testing stations, and play stations to touch and feel cosmetics, as well as the experiential qualities of the retail store, like their design and look. To help us in our audit, we worked with a contact directly within the Shoppers Drug Mart Company. We also employed a qualitative research approach through Shopper Drug Mart’s confidential brand audit strategy, one-on-one interviews, online surveys, SWOT analysis and other…
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