Essay on Analysis of Mcdonald’s Ceos Strategic Initiatives

Words: 1381
Pages: 6
Open Document
McDonald’s and Its Critics: 1973–2009 is the most influential case study written about the McDonald which makes the readers aware of the reasons and strategies behind the success of the McDonald, even with the criticism McDonald faced throughout the history of its existence. This case study analyzes the strategic initiative taken by each CEO and assessment of these initiatives.
Ray Kroc, 1955–1973
Ray Kroc founded McDonald’s Corporation in 1955. He bought the rights from MacDonald’s brothers to open the franchises all across the country. Illinois was the first place to have McDonald. Ray Kroc adopted the ideas of simple, limited menu and easy steps of food. He gave the world with the most famous gold arch logo of the McDonald. …show more content…
He delegated the authority to employees to tackle the customers then and there. Another strategy adopted by him was the cost cutting. He was successful in reducing costs by restructuring the restaurants and by introducing the idea if Mini McDonald.
His strategic Initiative was extensive international expansion. During his tenure, McDonald expanded in all of the major countries including UK, Canada, Germany, Japan, Australia and France but with a tight control over the franchises. Quinlan mostly went for joint ventures with the big international organizations, but keeping the more control with the McDonald itself. Quinlan expanded McDonald to Russia and China during his period after a struggle of almost twenty years. In 1997, 85 percent of new restaurants of McDonald opened abroad and McDonald succeeds in replacing Coca Cola as the best known brand. The growing sales rate in foreign markets was way ahead than the sales rate in local markets.
This extensive international expansion strategy was successful, but it in the local markets, sales suffered a lot due to some wrong strategies. The first wrong step was introduction of various food items in the menu which didn’t get the success as previous items. Second loss to McDonald was due to rebel actions from franchise who were opposing openings of so many wrongly open new restaurants near the existing ones. The third worst impact of this initiative was the loss of market share to other brands. Despite of all these
Show More

Related Documents: Essay on Analysis of Mcdonald’s Ceos Strategic Initiatives

Management Essay example

Case 1 McDonald’s: Grilling Up an Empire 1. Describe some of the management challenges McDonald’s has likely faced in its expansion internationally. McDonald’s has been a staple in the restaurant business for as long as most of us can remember. It has achieve around the globe, but not without overcoming a fair amount of challenges in its pursuit of the title “King of Fast Food”. The basis for the entire business is ethical, truthful and dependable. It takes time…

Words 3073 - Pages 13

Essay on Kfc: China's Favorite Chicken

Southeast University Term Paper KFC: China's Favorite Chicken - Analizyng a Company´s Success School of Economics and Management Name - Number: Mariana Osorio - 220123813 Supervisor: Dr. Qiu Bin September 10th, 2013 KFC: China's Favorite Chicken - Analizyng a Company´s Success Mariana Osorio, 220123813 School of Economics and Management, Southeast University, 210096, Nanjing, China marianaosorio1@gmail.com ABSTRACT Kentucky Fried Chicken generates more annual profits…

Words 2892 - Pages 12

Rsm100 Notes Essay

is practical only when there is a logical flow from one level to the next Strategic Plans: set by top management; reflect decisions about resource allocations, company priorities, and the steps needed to meet strategic goals Example: General Electric’s plan to be number one or two in all the markets in which it competes Tactical Plans: shorter-range plans concerned with implementing specific aspects of the company’s strategic plans, typically involve upper and middle management Example: Coca Cola’s…

Words 3754 - Pages 16

E-Sonic Essay

E-Sonic Compensation Paper Todd Lipscomb, Belma Alic, and Teresa Halpin Davenport University Strategic Analysis Outline: 1. Strategic Analysis A. E-Sonic NAICS falls into two different codes 334614 and 512220. The first code 334614 definition is, “Providing mass duplication of recorded products; Software and other Prerecorded Compact Disc, Tape, and Record Reproducing” (). This code is given in reference to E-Sonic’s producing of music on to various forms of products. The second…

Words 4876 - Pages 20

Essay about MAN6636 Exam Study Guide

Summary Data clear is faced with competition and is forced to go global or not. Need to know the pros and cons / it’s a commitment to go internationally and they may of not been ready for it . Company Dataclear is a Telecom and Finance Company. (CEO) Grey, (VP) David Lester. Revenue is 2.2 million 1999, 5.3 million 2000. Thinking of expansion into chemicals and pharmaceuticals Main issue/Trade off Focus strategy vs. a competitive threat (globally) Limited resources What drives the need for globalization…

Words 4795 - Pages 20

procter & gamble Essay

a “realignment of the organization structure, work processes and culture designed to accelerate growth by streamlining management decision-making, manufacturing and other work processes to increase the Company’s ability to innovate and bring initiatives to global markets more quickly.”7 Following the restructuring, P&G’s 129,000 employees were organized into four independent global organizations: (Exhibit 2) Global Business Units (GBUs) The primary driver of commercial activity at P&G was…

Words 7920 - Pages 32

Essay on Starbucks Case Analysis

Question 9 16 IV. CONCLUSION & RECOMMENDATIONS 18 EXECUTIVE SUMMARY Our report is about analyzing Case 24: Starbucks in 2012: Evolving into a Dynamic Global Organization in the lecture Crafting & Executing Strategy. Starbucks case analysis is very important due to increasing our understanding of what managers should and should not do in guiding Starbucks to success, enhancing our sense of business judgment and achieving actual…

Words 7766 - Pages 32

Business Ethics and Corporate Governance Essay

extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. *Related content and download information correct at time of download. Managing legitimacy issues in global supply chains: the case of the athletic footwear industry Downloaded by University of Plymouth At 15:41…

Words 7850 - Pages 32

Leadership Do Traits Matter Essay

guarantee leadership success, fhere is evidence that effective leaders are different from other people in certain key respects. Key leader traits include: drive (a broad term which includes achievement, motivation, ambition, energy, tenacity, and initiative): leadership motivation (the desire fo lead but not to seek power as an end in itself): honesty and integrity: self-confidence (which is associated with emotional stability):…

Words 7566 - Pages 31

Business: Luxury Good and Global Consumer Trends Essay

gratification, with a host of enticing Pinterest-style visuals and tools to make self-treating more tempting, and faster payment options to prevent caution getting in the way of impulse buying. The fit between impulse shopping and being online Brand initiatives aim to take consumer convenience and impulsiveness to new heights, allowing consumers to buy what they covet on the spot. In October 2013, MasterCard announced a partnership with publisher Condé Nast in an app called ShopThis, allowing digital…

Words 8819 - Pages 36