Analyze marketing with KFC Essay

Submitted By Yaqi-LI
Words: 1345
Pages: 6
Open Document
Marketing analysis
With KFC

Word account: 1218
Data of Submission: 23/08/2014
Name: YAQI LI
Major: International Business
Tutor’s name: Sandra

With the time past, a great number of people begin to accept and enjoy the fast food. According to the 2003 Technic Top 100 report, editor believed that there is no doubt that more and more fast food’s brand have been occurred.
Introduction
KFC is one of the most famous fast food brands all over the world. According to the KFC Safe Food Policy White Paper (2004,P.2), its full name is ‘Kentucky Fried Chicken ‘which was invented in the United States, pioneered by Colonel Harland Sanders. Now, KFC has grown to become one of the largest fast food brand, and set up their own quick service systems all over the world , with currently more than a billion "finger lick in' good". Kentucky Fried Chicken served more than 100 countries and territories annually.
As shown by the KFC Safe food Policy White Paper (2004,P.5), there were 3 points:
1 Consumer is the most basic requirements of food safety and hygiene. They will strictly comply with all health food, health regulations formulated by the Chinese government to ensure that all products KFC quality and procedures to achieve national health safety and health standards.
2 To establish good eating and living habits is to maintain and improve the health of the important part. KFC is committed to working knowledge of nutrition and health science, nutrition and health knowledge to inform consumers, including food structure, a balanced diet and regular exercise methods to help consumers establish healthy living ideas, improve their health capacity.
3 Healthy food tastes still need to consumer acceptance. KFC will continue to develop for Chinese tastes, nutritious and varied products, to provide consumers with more choices and guide them to moderate, balanced diet.
Compare
The bar chart below shows how the number of KFC and McDonald's changed between 2002 and 2007.
The amounts of KFC have risen substantially from 766 to 1971 since the beginning of 21st century in China, at the same time; the number of McDonald’s has climbed gradually from 538 to 812. It can be seen clearly that the amounts of KFC have more 218 stores than that of McDonald’s in 2002, the number of KFC have made almost twice as many stores as that of McDonald’s in 2007. KFC rapidly growing into a sign of fast food, got first in 'customer most patrons', a research released ACNielsen found in April 2000. As reported by the KFC Health Food Policy White Paper (2004,p.6), Su believed that Kentucky has been deeply rooted in China, forming a highly qualified team and a complete management system in the past 16 years. On the other hand, according to the 2009 KFC Annual Report (2009,p.13), there were 25 new stores per month; it is an explosion in population.
The graph below shows the differences with the amount of KFC between China and Brazil in KFC between 1983 and 2013.
In Brazil, the trend of amount of KFC was a roller-coaster ride. There was 14 KFC in there in 1970s, however, they was closed in the end of 1980s. For the simple reason that the main food of KFC is chicken. According to the Food In World Wide (2010,p.43), Brazilians prefer to enjoy beef; beef is the most important Brazilian traditional food.
Analyses
In China, KFC localizes their products. The popular Chinese main food is rice. Many foods are invented which suitable for Chinese people tasty, such as you-tiao（Deep fried bread sticks）, egg & pork congee, dragon twister and so on .It is well-known that you-tiao is made by light refreshments and pastry of great variety and meticulously and it have a long history in China. Officers usually choose that because it is easy to take. According to the KFC in China (2009,p.23) author believed that the inspiration with dragon twister is Beijing duck which is one of signs in Beijing. Regarding Beijing duck, it is know that the whole duck must be sliced into 120 pieces and
Show More

Related Documents: Analyze marketing with KFC Essay

A Case Study of Kfc’s Cross-Cultural Marketing in China Essays

KFC’s Cross-cultural Marketing in China Summary: In 2007, KFC had opened 2000 outlet stores in china, leaving rival MacDonald’s far behind, achieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture, this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions. Key words: KFC, fast food, cross-cultural marketing 1. KFC's success…

Words 1891 - Pages 8

Essay A comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization

A comparison of KFC and McDonald’s marketing strategy in China: Localization or Globalization Abstract McDonald’s is the greatest fast food chain in the world, its company sales and operate income was largely exceeded KFC on a global scale, but it confronted a strong challenge from KFC when it emerged into China. This essay analyzes the comparison between KFC and McDonald’s marketing strategy, emphases on finding the similarities and differentiations from “Seven P Formula” and finally makes…

Words 3292 - Pages 14

Essay on Kfc: China's Favorite Chicken

Southeast University Term Paper KFC: China's Favorite Chicken - Analizyng a Company´s Success School of Economics and Management Name - Number: Mariana Osorio - 220123813 Supervisor: Dr. Qiu Bin September 10th, 2013 KFC: China's Favorite Chicken - Analizyng a Company´s Success Mariana Osorio, 220123813 School of Economics and Management, Southeast University, 210096, Nanjing, China marianaosorio1@gmail.com ABSTRACT Kentucky Fried Chicken generates more annual profits…

Words 2892 - Pages 12

Kfc Japan Essay

KFC-Japan history from the beginning gives a good picture of the different existing ways of managing subsidiaries. Lessons learned from successive managers can help us to identify what is the best way of seizing external opportunities in a given situation. The dilemmas KFC is facing at the different stages of her history which can be represented with the three stages theory describes well the organizational and operational challenges usually faced by a “transnational” company. Each appointed…

Words 4912 - Pages 20

Operation Management Kfc Essay

OPERATION MANAGEMENT INTRODUCTION: KFC is one of the largest franchise company. One of the branch of KFC consists of 100 employees. This business report critically underpin the issues which emerge during the processes, designs and supply chain of the business. It will also unveil that how can KFC become the market leader and gain the competitive advantage over all the rivals. It also reveal that brand name like KFC can increase the productivity, market share avoid wastage…

Words 4482 - Pages 18

Essay on Brand and Nielsen Iag

lasted less than a minute (KFC got a brand shout-out later in the episode, too) -- but in terms of dollars-and-cents impact, KFC just got a killer deal. This prime-time brand placement aired last spring before an audience of 6.6 million. According to iTVX, a data service that measures brand integrations in TV shows, the exposure was worth no less than $514,259. That's a very good deal indeed, considering that a 30-second ad in an episode of Gary Unmarried costs $79,986. KFC also bought traditional…

Words 1867 - Pages 8

teremok group 3 AD Essay

internationally - Popular and fast growing sector - Limited menu - First crepes fast food in Russia - Inability for menu change - Offers variety of choice on menu - Above average price compare to - Brand name recognition in Russia - Marketing rewards competitors Home delivery service Opportunities Threats - Expand internationally - Massive direct and indirect competitions - New product service mix - High food costs Limited demographic range - JUSTIFICATION FOR EXPANSION:…

Words 2199 - Pages 9

Strengths Of Globalization

Introduction Globalization is not a new concept. It has always been ‘a fact of economic life’ (Carlos Salinas de Gortari 1993). However, with the lightning speed of technological advances leading to reduction in the costs of worldwide transportation and communication, never before have the consequences of this phenomenon been more apparent. To survive and thrive in the ever changing condition of business world, each organizations is forced to choose itself a fundamental attitude while reacting to…

Words 1916 - Pages 8

Essay about Economics for Accountants

EC1016N/C Course work Q) Analyze the fast food industry from the point of view of perfect competition. Include the concepts of profits, utility, costs, and market structure to explain the prices charged by fast food retailers. How does this differ from a monopoly? You must refer to your chosen firm when describing these features. This essay will attempt to analyze the fast food industry from the point of view of perfect competition and monopolies. Firstly it will define perfect competition and…

Words 1928 - Pages 8

Essay about Marketing and Research Approach Data

4 Conducting Marketing Research Marketing Insights Venus Razor $300 million $2 billion revenue (2001-2005) 2 From an MR Project, Gillette found:  Different Consumer Preferences led into four customer segments o Perfect shave seekers o Skin pamperers o Pragmatic functionalists o EZ seekers 3 Gillette’s Earlier successes  Mach 3 razors (1998): Spent $1B in R&D and Marketing  $5 vs $15; Blade costs 5 cents; sells at $2 (4500% profit margin)  Fusion razors…

Words 982 - Pages 4