Essay on Apple Inc

Submitted By syed57
Words: 2069
Pages: 9
Open Document
Unit 4 Draft Final Project
Apple Financial Statement Analysis
Syed M Razvi
GF 530
Kaplan University
May 22, 2013

Executive Summary
Apple is in the business of information technology and manufacturing Personal Computer since 1980’s. It is one of the largest corporations in the USA that designs and manufactures personal computers, software, and hardware for their products. They are a well-known and an established organization in the world as Macintosh or Mac. They are represented in the market by their products like iTunes media application, iPod players, iPhone, and iPad. Apple was established by Steve Jobs and Steven Wozniak in 1976. In 2007, Apple Computer, Inc. changed their name to simply Apple, Inc. The CEO was Steve Jobs and in 2008, the company decided to open their own retail business which resulted in 215 retail stores in the U.S.
Company / Industry Description
Apple offers a variety of mobile connected and media devices, personal computing merchandise, and easy-to-carry media devices. The Company office offers its own code merchandise, as well as an iOS, the Company's mobile in operation system; OS X, the Apple raincoat in operation system; and server and application code. The Company's primary merchandise embody iPhone, iPad, Mac, iPod, iTunes, raincoat App Store, iCloud, OS code, Application code, and several others.
Apple continues to provide computers that are tailored to the customer’s preferences. Although they carry such uniqueness, the demand for their computers has diminished due to the products that are easily substitutable by other competitors such as Dell or HP. Each of those firms is large and supplies products that are extremely wanted as a result of the compatibility. Dell created important inroads by providing computers over the phone and online in order for the customer to pick and choose exactly how they want their new product. This helped Apple become competitive and gain an advantage against its competitors by learning what they have and implementing it. HP has gained advantage over Apple five times as proved in their annual sales figures and HPs market share also stems they need to gain by providing their product to companies. Apple approached its market share by making their products completely different from the different laptop makers among the non-competitive market structure. By examining the demand curve, Apple would be ready to sell additional products if they lowered their costs bringing the demand curve to a cheaper and an affordable price. However, lowering the price would not bring in enough cash flow for the company to show any meaningful profits (Apple 2006 money Statements). iPhone iPhone is a combination of its predecessor, iPod; the only difference is that it has a built-in microphone which allows you to talk on it while still being able to use all of the features from before. One is able to search the internet, map a destination, and even play games while talking to someone on the other end. It is compatible with any operating system which allows the user to sync any and all files stored on the computer onto the iPhone for future use or to simply listen to music. It allows its users to access the iTunes Store to transfer audio and video files, further as a range of different digital content and applications. In 2012, Apple introduced the iPhone five, its latest version of iPhone, which was very much sought after because of the new features that came along with it including the slick, new design. Apple also owns accessories not only for their products, but they also have compatible accessories for third-party iPhones. According to Fox Business News, the rumor was that when Apple will launch their iPhone 5, it will capture the entire market and it will also lead the company’s product line. However, Samsung Galaxy S4 was also introduced at same time in the market with the iPhone 5. Samsung is capturing the market of prepaid smartphones and took over prepaid
Show More

Related Documents: Essay on Apple Inc

Apple INC Essay

Apple, Inc. is a company that designs, manufactures, and sells electronics; it has experienced large growth over the past several years and obtained increasing respect by consumers. As Apple products have become more incorporated into and better compatible with other electronics sources, Apple Company has come to be known as a viable, alternative source of not only computers, but of such products as system software, phones, MP3 players, tablets and other electronic items for home and commercial use…

Words 1079 - Pages 5

Apple Inc Essay

Case Analysis: Apple Inc. in 2010 Professor: Michael W. Howe Group member: Shudan Zheng Ning Ding Di Li Liuquan Wang COMM 6006 Date: Mar. 14, 2013 1. Vision and mission As mentioned in Apple’s investors website, Apple’s mission statement is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with…

Words 2633 - Pages 11

Analysis Of Apple Inc

Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix…

Words 2324 - Pages 10

History Of Apple Inc

History of Apple, Inc………………………………………………………………………. 4 a. How it all started……………………………………………………………………. 4 i. The Inventors………………………………………………………………… 5 ii. The Innovations and ideas…………………………………………………… 5 iii. Getting the company started………………………………………………… 5 b. The Mission………………………………………………………………………….. 5 i. Be different…………………………………………………………………… 6 ii. Keep it simple………………………………………………………………... 6 iii. Lead technology industry…………………………………………………… 6 III. Products by Apple Inc…………………………………………………………………………

Words 2249 - Pages 9

Apple Inc Impact

Apple Inc. and Walt Disney Co. have a very great impact in their communities of Northern and Southern California. Being two of the most iconic companies in not only California, but the world, their role in taking part of helping the community is beneficial in a huge way. Apple Inc. greatly impacts their community with new technology, but Walt Disney Co. impacts their community with love and joy that lasts a lifetime. Apple inc. and Walt Disney Co. are both severe providers of happiness and helpfulness…

Words 791 - Pages 4

History Of Apple Inc

Apple Inc. Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company operates more than 393 retail stores in fourteen countries as of August 2012, and an online store where their hardware and software products are sold. It also includes stores such as the iTunes and App store online that enables users of products to purchase new systems and programs, called ‘Applications’ or download music. My own father is…

Words 1920 - Pages 8

Apple Inc. Essays

Apple Corporation A Successful Enterprise That Changed the Electronic Industry Here is a true story about Apple’s success. Although Apple was established over thirty years ago, it became popular in China during the past five years. This could be linked to the fact that the most popular products of Apple, the iPhone and the iPad, came out about five years ago. For me, I became a big fan of Apple at that period of time. I remember that when I was in high school in China, one of my friends got a new…

Words 1944 - Pages 8

Essay on Apple Inc

Apple Inc. Tiffany Garland MBA 6012 4/25/2015 Apple Inc., a company many of us knows all too well. Between having the best operating systems to the best watches, computers and cellular phones, Apple is the most successful company in the world right now. This is the company I have chosen to complete my project on. Apple is a global company and has markets all over the world. Under the direction of Steve Jobs in the early years before his death in 2011, Jobs branded this company and took the world…

Words 1274 - Pages 6

Apple Inc. Essays

Apple has covered huge market in United States and worldwide as well, apple products are worldwide famous, recognized and unique sample of technology. Market segment is necessary and essential tools as economics and marketing tools in business. As most of population knows about apple products and its technology namely iphone, ipad, ipod, desktop computer, note book laptop and music system and soon. We would like to concentrate on ipad in addition to this we have chosen United states as market. First…

Words 764 - Pages 4

Essay on Apple inc.

Apple Inc. Radia Tbeur 5849489 COMM 401: Strategic Management JMSB Concordia University Wednesday, October 16, 2013 Apple Inc. As a result of the amazing innovation and vision of Steve Jobs, Apple is now recognized as the most valuable company of all time. The recently deceased CEO revolutionized the digital age and created a powerful brand that stands as an image for groundbreaking technology. Today, the question that looms through everyone’s mind is: will Apple still be successful…

Words 1889 - Pages 8