History Of Apple Inc

Table of Contents

I. Introduction ………………………………………………………………………………… 4
II. History of Apple, Inc………………………………………………………………………. 4
a. How it all started……………………………………………………………………. 4 i. The Inventors………………………………………………………………… 5 ii. The Innovations and ideas…………………………………………………… 5 iii. Getting the company started………………………………………………… 5
b. The Mission………………………………………………………………………….. 5
i. Be different…………………………………………………………………… 6 ii. Keep it simple………………………………………………………………... 6 iii. Lead technology industry…………………………………………………… 6
III. Products by Apple Inc……………………………………………………………………… 6
a. The beginning of Apple products……………………………………………………. 6
i. Macintosh…………………………………………………………………….. 7 ii. Powermac……………………………………………………………………. 7
b. Most current popular Apple products globally ……………………………………… 7
i. The iphone’s………………………………………………………………….. 7 ii. The Macbook’s………………………………………………………………. 7 iii. The ipad’s…………………………………………………………………… 7
IV. Marketing Strategy…………………………………………………………………………. 7
a. Key factors…………………………………………………………………………… 7
i. Illusion of scarcity to increase demand………………………………………. 7 ii. Focus on friendly customer experience……………………………………… 8 iii. Sleek and simplified design………………………………………………… 8
b. Trends……………………………………………………………………………….. 8 i. Innovations of new Products…………………………………………………. 8 ii. How new products were invented…………………………………………… 8 c. Global reach………………………………………………………………………….. 9
i. Decision to outsource the manufacturing of their products to China………… 9 ii. Availability of Apple products in the world…………………………………. 9
V. Profits of Apple Inc………………………………………………………………………… 10 a. Profits made at earlier stages………………………………………………………... 10 b. Profits made by demand of the products……………………………………………. 10
VI. Conclusion ………………………………………………………………………………... 10

WORKS CITED……………………………………………………………………………….. 11

BUS100
April 29th, 2013
Success of Apple
Introduction
Apple is one of the market leaders in personal computer innovation. It was founded in 1970 by Steve Jobs and Steve Wozniak, although it was not registered until 1977. Apple has maintained its great success with its ability to understand what the consumer wants before the consumer even knows what they want. Apple has effectively created demand by their constant creative innovation and unique design which is often stylish, user friendly and fairly affordable. Apple headquarters is based in Cupertino, California. The current Chief Executive Officer is Timothy D. Cook who joined the company in 1998 and took over for Steve Jobs in 2011 (Matt).
History of Apple
Apple Inc. is one of the most well known computer companies in the world. The company began in the 1970s through the effort of Steve Wozniak and Steve Jobs. Both Jobs and Wozniak were college dropouts who later met while Wozniak was working at Hewlett Packard and Jobs for Atari. At the time, Wozniak was a calculator manufacturer. Wozniak was a great inventor in technology and had developed several innovations (Matt). Key among these was a device for making long distance calls, although it illegally tapped into network providers. In 1976, Wozniak designed the Apple I. Steve Jobs saw potential in the machine and convinced Wozniak to sell the machine. That was the birth of Apple computers.
It was not until they developed Apple II that Apple Company began to grow. Apple II had color graphics and came in a plastic case. This brought Apple into the market place. With the introduction of the Apple Disk II, which was inexpensive and quite easy to use, Apple sales increased and the company grew.
With the increase in sales came the increase in number of employees and the need to run Apple as a normal real company. One of the earliest investors and mentor of Apple’s Jobs and Wozniak was Mike Markkula who also became President of Apple Inc (Matt).
Wozniak, having being injured in an accident, took a back

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