Apple Sustainable Essay

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Being sustainable for a company is that, the capability of satisfying consumer needs and wants, while minimizing the use of natural resources, environmental waste, and pollutant and toxic materials to the environment. Being sustainable nowadays is required to save our environment from major issues such as greenhouse effect and global warming. The major economic causes of global warming are shown below in a pie chart.

Which shows that global warming has been a major issue that industries have to face nowadays to save our environment for better future. In here we are going to discuss that Apple is a sustainable company that truly care about the world environment. Apple has issued a detailed annual report stating that they only create product that are efficient, and they claimed that the material used in packaging are environmental save and also able for recycling. The company report says that one of their products which is iPad 2 is environmentally save, it passed the European Directive on Restriction of the use of hazardous substances; that is why Apple has won the Newsweek Green rankings on 2011. Apple clearly states that they are being honest to the public that from where did the gas emissions came from, and they explained that 98% directly from the product, and 2% are from the data centers/facilities.

Apple is a very competitive company that tries to compete with it’s competitors such as Samsung and HTC, thus they create a brand new data center industry in Maiden, N.C., in which they are using renewable energy as its power source in order to conserve the energy power for the future. The power sources are produced by combination of solar, wind, hydro and geothermal. And the company blueprint is shown below.

Apple is ranked number 12 of the company report “How clean is your cloud?” and also Apple announce that they are committed to lead the way to a clean energy future, and also aimed to let their consumer know that their iCloud is powered by clean energy sources not coal. Another reason why apple is sustainable is that, they clearly state that they are committed to improve their product environmental performance by giving a statement such as “That’s why we design them to use less material, ship with smaller packaging, be free of many toxic substances, and be as energy efficient and recyclable as possible.”.
As we can see now, the iPhone 5 is much smaller, and thinner which means that they are using less material and also using thinner and smaller primary packaging of the iPhone 5, compared to the iPhone 4 which is bigger, thicker and has a bigger primary packaging, this can save transportation cost. Evidence can be seen below.

Apple did not just make the products thinner, smaller and faster, they do this by changing the material also, one of the process is called friction stir welding which reduced the carbon emission gas reduced compared during 1998 process in creating iMac which creates much larger gas emissions, and now thanks to friction-stir welding technique the gas emissions are reduced up to 67%.

Toxins waste are produced in designing the products, Apple has created highly recyclable aluminum enclosures, in which Apple
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