Essay on Assignment 2

Words: 2186
Pages: 9
Open Document
Analysis of MTV Networks: The Arabian Challenge

Introduction

With the boom of globalization and the world’s growing love of celebrities, it was about time that the music and youth entertainment industry tapped into the consumer hungry Arabian market. MTV saw this opportunity as a move that could unite the Arabian population by showcasing local talent on a world stage, as well as bringing international stars into the region. The market for an international music channel in the Middle East was untapped at that time, but the market showcasing local music was saturated. Despite this, the region offered massive opportunities for growth if MTV could successfully translate and adapt their strategy into one that could be successful in a …show more content…
When taking the relative disbursement of international music stars with local talent, this emphasis on Arabian music becomes very apparent. 45% of content is also created and produced locally in an effort to specifically provide to pan-Arab youth audiences.
MTV Arabia respected the culture by contributing to the Arab society alongside AMG and hiring culturally sensitive editors, but did not dilute its brand by not airing any of the material that makes it so popular in the first place. This mixed content strategy proved to be effective in catering to the local culture because they could edit out portions or omit programs all together that went against non-alcoholic, religious, or public sexuality traditions, yet still keep the comedy programs and reality shows; both of those examples would be made locally in order to better grasp regional tastes. Some examples of how MTV would censor MTV Arabia would be to edit music videos or just outright ban certain videos, or just moving them to a late-night schedule where they would not receive nearly as many views.
All of these points together equal a channel “made by the Arabs, for the Arabs” which is just another aspect of how MTV was able to gain traction. Involving the locals is a critical step towards being completely accepted and supported by all stakeholders.
Despite being a western company, MTV has shown a great understanding of the relatively highly
Show More

Related Documents: Essay on Assignment 2

BC2 Assignment 2 Assignment

BC2 – Assignment 5 • Submission requirements for BC2 • Assignment #5 • Task 11 — Respond to queries from the reviewer 10 marks 1 BC2 Task 11, page 1 • Audit performance requirements • a) Review the query sheet returned by your marker. Answer all queries on the sheet. And rectify any errors mentioned on the query sheet. Enter details of the working papers in the “W/P corrected or expanded by” box on the query sheet. 2 BC2 - Task 11 • Note: Students will be required to respond to and correct queries…

Words 596 - Pages 3

Assignment 2 Essays

Amorangi Assignment Coversheet Course: 910.515 – Relational Psychology A Assignment Details Assignment-2: Essay Date Due: Auckland: Nov 2 Christchurch: Nov 9 Word count: 1500 % of total grade: 40% Expected time: 30 hours Lecturer (Student to complete) Student Details Name: Sambhui Lal Date Submitted: 2/11/14 ID No.: 1140160 Word Count: 1497 ex. references Disclaimer of Plagiarism and Collusion I declare that, to the best of my knowledge, no part of this assignment for the above…

Words 2162 - Pages 9

Assignment 2 Essay

Assignment 2: 4G Wireless Networks CIS 500 November 2, 2013 1a. Compare and contrast 3G wireless networks to 4G networks in terms of services and applications. Service and application, network architecture, data throughput and user perception. “Some examples of services offered by 3G wireless networks are CDMA2000 (also known as IMT MultiCarrier (IMTMC), Universal Mobile Telecommunications System (UMTS), and EDGE as well as a long list…

Words 466 - Pages 2

Assignment 2 Essay

Assignment 2: Use Cases Noor Al Shadidi Strayer University Professor Major CIS 210 9/7/2014 Assignment 2: Use Cases A use case diagram demonstrates the uses and requirements of a process and its actors. When creating use case diagrams they should be simple and easy to understand so that all levels of outside users can see and understand the roles they have in the overall project (Chen, Slides 6,7).. Describe a Use Case, Complete with Typical and Alternate Courses that Document the Event of a Bank…

Words 1671 - Pages 7

Assignment 2 Essay

Linear Motion Assignment: Exercises 3 and 29: 1. When a ball rolls down an inclined plane it gains speed because of gravity. When rolling up, it loses speed because of gravity. Why doesn't gravity play a role when it rolls on a horizontal surface? While rolling level a ball does not roll with or against the vertical force of gravity, it neither speeds up nor slows down. The rolling ball maintains a constant speed; this happens because friction overcomes the ball’s inertia and brings it to a…

Words 505 - Pages 3

Assignment #2 Essay

Assignment #2 ___________ Gen Bus 101 10/9/2013 Cheryl A. Larabee & Robert Morgan, In the article “Greece Sets Up Its Own EBay To Unload Property,” it talks about how Greece is striving to raise as much as 50 Million Euros a year from online property auctions in order to help pay down its debt. After the European Commission, European Central Bank and The International Monetary Fund, the three main lenders of money to Greece, all bailed out on…

Words 434 - Pages 2

Assignment 2 Essay

Ethic Code, A Must for A Successful Business. Bus 475-Assignment 2 Jean R Alerte Dr. James J. Kolacek Strayer University Ethic Code, a Must for a Successful Business. Business as a system is a combination of business commerce, occupations, and organizations that produces and distributes the goods and services that create value for people in a society. Today more than ever socially responsible in investing has led to the development of a large number of methodologies…

Words 1506 - Pages 7

Rttls Assignment 2

Assignment 2. Understand how to involve learners and others in the assessment process 2.1 Explain why it is important to involve learners and others in the assessment process (400 words minimum). Involving learners and other stakeholders in the assessment process is of paramount importance in education and training for several compelling reasons. It enhances the quality, fairness, and effectiveness of assessments and contributes to a more student-centered and inclusive learning environment. Here's…

Words 1922 - Pages 8

Assignment 2 Essay

Shane Christie Assignment 2 Classical Architecture the Foundation of a New Nation After the revolution ended, the newly independent American’s wanted to create their own culture distinct from the British culture they had just escaped. This included the clothes they wore, the literature they read, the artwork, music, and furniture. The most visual of the changes is the architecture in the buildings that were being built. In order to show their new power and potential they had as a country, American’s…

Words 1755 - Pages 8

Assignment 2 Essay

Assignment 2: Mergers and Acquisitions Due Week 6 and worth 200 points Use the Internet to research a publicly traded company in the United States that has undergone a merger or acquisition within the last three (3) years. Take note of the circumstances surrounding the merger or acquisition. Write a four to six (4-6) page paper in which you: The specific course learning outcomes associated with this assignment are: 1. Evaluate the different forms of business ownership to determine the optimal structure…

Words 4873 - Pages 20