Essay on Asus Industry Analysis

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Pages: 8

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Executive Summary
Company
* Segmentations served * Strategies used (B2B) * Competitive Advantages * SWOT
Customer
* Trends * Segmentation * Opportunities & Threats
Competitive
* Porters Five Forces * Direct competitors * Competitive Trends
Channel
* Balance of Power * Key Relationships * Technology * Opportunities & Threats
Control
* State/Federal regulations * Domestic/International Regulations * Governmental * Conclusion * References

Computer Inc.

Industry Analysis

Group Members:
C. McGlothen
M. DelliQuadri
G. Hall
P. Clark
J. Robinson

MKTG 4540-001
Ms. Lora Cramer …show more content…
Extended battery life, overall size, faster processing, cloud computing, and sync capabilities are some of the new technologies that each manufacturer offers in their own way.
Competition from Substitutes
Taiwanese website NCCC have posted images of what they claim to be the next generation Asus EEE Pad, codenamed “TF300T”. From the images the only specs known are a 10.1″ screen and a rear camera. The model number “TF300T” suggests that this could be the next version in the Transformer lineup after the original Transformer (TF101) and Transformer Prime (TF201).
Threat of entry

ASUSTek is the world’s top 3 leading consumer notebook vendor and maker of the best-selling and most award winning motherboards. Operating at such a high level in an industry like computer technology is not an easy task, even more difficult for those companies in their infancy stages. New entrants in computer technology face the daunting task of competing with organizations like ASUSTek whose reputation is as strong as their customer’s loyalty. In an industry as advanced as computer technology, large amounts of funding are necessary to test and develop new pieces of hardware. This also makes competition more difficult for new entrants whose budget may not allow them the ability create and test several

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