Issue C: Product Development In addition, Barnes and Noble should take a look at what IS working: closing stores. Their store count continues to shrink but sales per store has increased from $6.8MM per in 2008 to $9.2MM in 2010. This is almost entirely due to reduced store count. Instead of allowing the market to force store closings, Barnes and Noble should proactively down-size the number of stores, (Muehlhausen, 2010).
○ Academics and business analysts speculate that by 2020, the U.S. will have one-fifth the bookstores it did in 2010. (Feigenbaum, 2012) Our mission is to operate the best specialty retail business