Behavior and Communication Paper

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Behavior and Communication Paper: Google
Cayla Griffith
September 2, 2014
BCOM/230
Edward Seibert
Google is an American multinational corporation specializing in internet-related services and products. Google was founded by Larry Page and Sergey Brin. It was incorporated as a privately held company on September 4, 1998. It first started as a project between these too called Back Rub, which was a search engine operated on Stanford University servers. The project grew too large for the university, and became Google. Their mission statement is “to organize the world’s information and make it universally accessible and useful”. In 2004, Google moved their headquarters to Mountain view, California, which is known as “Googleplex”.
Google strives to make all information easily accessible to its users. When new information is posted, whether from a blog post, social media or new articles, as stated by its founder, Larry Page, “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.” Googles number one focus is to focus on the users and all else will follow. Whether they are designing a new Internet browser or a new tweak to the look of the homepage, they take great care to ensure that they will ultimately serve users, rather than their own internal goal or bottom line. (About Google)
Google employees generally share the same common interest and visions for the company, but Google loves to hire people of different races and ethnic backgrounds because of the global audience they serve. They have over 70 offices located in over 40 countries around the world. A few perks of being a google employee include free health and dental, free dry cleaning and hybrid care subsidies. These are only a few things that come at a cost for Google, but so does employee dissatisfaction and high turnover. This culture has paid off for Google, as they consistently rank among the best places to work. They’ve lost hundreds of employees to Facebook and many others who have started VC firms or their own startups. It’s one of the consequences of hiring smart, talented, and ambitious people. No matter how good the culture is, many of them receive enticing offers from other places or wish to start their own ventures.
Throughout the years we all know that Google has
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