Bett Case Summary

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On November 14th in class we got to here from Mr. Michael Betts, the CEO of Betts company. He cover a wide variety of topics and gave us a deeper understand of the manufacturing industry and the problems they encounter in the industry. We learned that when the company was founded they were the first spin producer in America; also that their first spring produced were used be settlers who were heading to explore California. As they company grew they eventually moved to San Francisco, their claim to fame was that they were the first spring producer west of the Mississippi. They eventually out grew their location in San Francisco and had to move out of the Bay; one of the reasons they left San Francisco was because of their limited space. They had to use three different locations, one to initially process the steel, the second to shape it, and the third to package and ship the springs out. This was the conducive for a …show more content…
Fresno did everything they could to get the Betts company here, and this played to Betts advantage. They got an awesome location and were able to design a state of the art warehouse to increase their production and shipping. Fresno also was better for their workers because their dollar would go further. So more employees could purchase homes and start families, due to this fact a large sum of their employees followed them form the Bay to the Valley. Mr. Michael Betts also cover the different products his company offered. They make mud flap holders, springs, and they have a repair division; all catered toward industrial trucking (also some military contracts). Moreover, he explained why they changed their name from Betts Spring Company to just Betts company. The name Betts Spring company limited the customer perception to looking only at their spines. However, they develop way more than just springs; this caused them to change the name. Betts Company could compete in every market where as Betts Spring company could
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