BP Group Project 1 Essay

Submitted By angiemv123
Words: 2118
Pages: 9
Open Document
The British Petroleum Oil Spill Disaster

The British Petroleum Oil Spill Disaster
Letter of Transmittal

October 8, 2012

British Petroleum Board of Directors
124 Success Road
Fullerton, CA 92340

Ladies and Gentlemen of the Board,

After an in-depth analysis of the Oil Spill of April 2010 we have prepared for you a communication strategy analysis containing the background facts, current situation and future recommendations for further action.

It has been a pleasure to serve you in your consulting needs; please do not hesitate to contact us should you have any concerns or questions pertaining to this report.

Cordially,

Consultants

Table of Contents

LETTER OF TRANSMITAL…………………………………………………….ii
LIST OF FIGURES………………………………………………………………iv
ABSTRACT………………………………………………………………………v

Introduction………………………………………………………………….….....6
Background…………………………………………………………………..…….7
Short Term Goals……………………………………………………….….………7-8
Long Term Goals………………………………………………………..………….9-10
Decision Criteria…………………………………………………………………..10-11
Recommendations…………………………………………………………………12

List of Figures

Abstract
The effects and aftermath of the British Petroleum (BP) Oil Spill in the Gulf of Mexico continue to be felt strongly among the residents and businesses in the Gulf region. We have presented a case analysis on this disaster which identifies the cost-cutting decisions that led to the oil spill and the fallout with the general public that followed.
We have concluded that although BP has taken several recent steps towards fixing the multitude of issues created by the oil spill they still have a very long way to go in recovering the public’s trust. BP has adopted measures to achieve this goal in the future but will most likely face several years of additional contributions before the recovery process is felt.

Introduction
On April 20, 2010 there was an explosion on the Deep Water Horizon drilling rig belonging to BP which resulted in the largest marine oil spill in the history of the petroleum industry (5). The oil spilled into the Gulf of Mexico for over three months before the well was capped. In total over 4.9 million barrels of crude oil leaked from the well. Through the use of surveys, academic business journals and articles this case analysis identifies and examines the cost-cutting decisions that led to the oil spill, the fallout with the general public that followed, and what steps BP could take to improve their corporate image.
Beginning immediately BP must establish higher quality control standards for their drilling operations to prevent future spills from occurring, implement a focused public relations campaign that focuses on what BP is doing to repair the damage done, and comply to environmental conditions mandated by government agencies.

Background
On April 20, 2010 there was an explosion on the Deepwater Horizon oil rig in the Gulf of Mexico. The explosion resulted in the death of 11 crewmen and caused the uncapped oil well to leak oil for more than three months.
BP’s then-CEO, Tony Hayward, originally downplayed the company’s responsibility for the oil spill and made several poorly-worded comments that invoked further ire from the public and media.
The economic impact of the oil spill displaced thousands of residents in the Gulf region from their fishing-related jobs, caused tremendous damage to the wildlife in the area, and will take years to clean up the oil that was displaced. Short-term goals
1. Identify all causes of the Deepwater Horizon explosion and leaked oil well.
2. Commission a thorough inspection of all BP oil rigs to ensure worker safety and that the equipment is functioning correctly.
3. Implement any repairs or upgrades necessary to prevent such an accident from occurring again.
4. Begin a concentrated public relations campaign outline BP’s response to the oil spill.
5. Target the Gulf residents who were directly affected and establish a recovery fund to aid in the rebuilding of the
Show More

Related Documents: BP Group Project 1 Essay

BP Essay PDF

What market are you in and how do you compete? BP is one of the largest energy companies in the world that is positioned as a multinational oil company with headquarters in London. It operates in two business segments: Exploration and Production, and Refining and Marketing. BP p.l.c. provides fuel for transportation, energy for heat and light, lubricants to engines, and petrochemicals products worldwide. BP also sells refined petroleum products, such as gasoline, diesel, aviation fuel, and liquefied…

Words 4599 - Pages 19

Ceresopt Evaluation Essay

Individual assignment 2016 Managing IT Projects/ ITM8X05 Individual assignment 2016 Managing IT Projects/ ITM8X05 Suhail Bhana/201329489 Suhail Bhana/201329489 Table of Contents Question 1 2 Step 1: Identify the Facts 2 Step 2: Key Issue Identification 3 Step 3: Alternative Courses of Action 3 Step 4: Evaluate Alternatives 3 Step 5: Select Best Solution 4 Question 2 4 Initial Contract 4 Contract Re-Opening Evaluation 5 Conclusion 5 Question 3 6 Roles…

Words 4302 - Pages 18

BP Final Paper

Facts BP is one of the world's leading international oil and gas companies. BP once called British Petroleum and the Anglo- Persian Company has transitioned and went through many rebranding techniques to try to reposition itself to its stakeholders. British Petroleum changed its name to BP then Beyond Petroleum to try to focus its business values on the environmental issues that have come about due to previous issues. BP provides customers with fuel for transportation, energy for heat and light…

Words 3260 - Pages 14

Marketing Ethics Case Study

1187662 Table of Contents 1. Background 2 2. Ethical issues 2 3. Stakeholders 4 4. Stakeholders analysis 6 5. Recommendations 7 6. References 10 1. Background In this age, the development of the world can not without oil. British Petroleum (BP) is the largest energy cooperation on our plant. From 1917 to today, BP plays many different roles, however, one thing never changed, BP is an energy cooperation…

Words 1970 - Pages 8

Chase's Strategy of Financing Hong Kong Disney Essay

1. Chase’s International Strategy and Objectives As the largest bank in the United States by assets and market capitalization, JPMorgan Chase is a major provider of financial services with assets of $2 trillion and according to Forbes magazine is the world’s largest public company based on a composite ranking. Being one of Disney’s top 10 relationship banks, Chase was the third largest bank in the United States with more than $400 billion of assets and $175 billion of loans in 1999…

Words 4728 - Pages 19

Essay on Btec Business Level Three - Unit 1 - the Business Environment Assignment 1

BTEC National in Business Unit 1- The Business Environment Assignment 1 – Types of Businesses Task P1 The BBC is the largest broadcasting organisation in the world. Its mission statement is to enrich people lives with programs that inform, educate and entertain. The BBC has the second largest budget of any UK broadcaster with an operating expenditure of £4.23 billion in 2009/2010. The only UK broadcaster with a larger operating expenditure is British Sky Broadcasting with £5.9 billion (http://en…

Words 9331 - Pages 38

Petroleum and United Kingdom Essay

Coventry Business School 117ECN Project:Oil and Petrol Agata Andryszczak A. Introduction The Oil and Petrol project provides an overview of the petroleum sector in the United Kingdom, identifying the major petrol companies in the United Kingdom such as BP British Petroleum, headquartered in London. There is also information on the structure of the UK petrol sector, including the processes of exploration, extraction, refining and transporting. This paper explains as well the meaning and…

Words 2721 - Pages 11

Attributable Fractions Of Risk Factors For Cardiovascular Diseases

Advance Publication by J-STAGE J Epidemiol 2011 doi:10.2188/jea.JE20100081 Young Investigator Award Winner’s Special Article Attributable Fractions of Risk Factors for Cardiovascular Diseases Atsushi Hozawa1,2 1 2 Department of Public Health, Yamagata University, Graduate School of Medical Science, Yamagata, Japan Division of Epidemiology, Tohoku University, Graduate School of Medicine, Sendai, Japan Received May 21, 2010; accepted November 2, 2010; released online January 29, 2011…

Words 3850 - Pages 16

Organisaiontal structures and culture, business environment Essay

1. Planning 2 1.1. Introduction 2 1.2 Companies selected for project 2 1.3 Justification for choices 4 1.4 Approach to the project 5 1.5 Plan for carrying out project 6 1.6 Resources required 7 2. Developing 8 2.1 Project Plan 8 2.2 Issues being considered for research 9 2.3 Methods to be used for carrying out research 10 2.4 Details of information gathered to date 10 3. Evaluation 11 3.1 Criteria for evaluation 11 3.1.1Fundamental Analysis 12 3.1.2 Technical Analysis 14 3.2Market…

Words 9715 - Pages 39

20022014 Danone 2013 Results ENG Essay

RELEASE ————————— 2013 Full-Year Results February 20, 2014 2013 results Sales[1] up +4.8%[2] Trading operating margin[3] (-81 bps) and free cash-flow[3] (€1,549 million excluding exceptional items) in line with revised targets 2014 targets Sales growth of between +4.5% and +5.5%[2] Trading operating margin stable within a range of -20 bps and +20 bps[2] Free cash-flow of around €1.5 billion excluding exceptional items[3] [1] [1] Net sales [2] Like-for-like: see pages 11 to 13 for details on calculation…

Words 4996 - Pages 20