Essay on Branding Presentation

Submitted By joanwright35
Words: 1726
Pages: 7
Open Document
PRESENTATION
ON
BY: JOAN WRIGHT-GOOD
DATE: NOVEMBER 22, 2014

Why are we here today?


Shape or reshape our business vision?



Change?



Sense of business direction?



Increase profits?



Curious or just to network?



Business opportunities?



To meet Lisa Nicole Cloud ?



All the above?

What will you benefit from today’s seminar?


Results



Opportunities



Information



A lifeline



Crash course/training on Business Strategy and
Market positioning



Networking with industry leaders



Free gifts and giveaways



Motivation



Becoming a part of history



Most entrepreneurs if they have been in business long enough will know that it takes more than a desire and drive to succeed in business. 

Must have a working knowledge of financial and personnel management, laws and regulations.



Entrepreneurs must get familiar with the business law governing their state and they must educate themselves on the market



First know who you are, what you are about, is it your calling?
You will be willing to do whatever it takes to succeed. You must ensure as a leader that you are also relatable!!!!!



People will not buy what you are selling if they cannot make a connection with you

EXAMPLES


If you are selling fried Chicken but you are a vegetarian who don’t care for meat and is only interested in my money than that is misrepresentation.



So what happens if I have an issue with your fry chicken? You cannot help me……. because you cannot relate. 

Let’s say you are a mother with a case of BAD KIDS, would you take advise from a single woman, who has never had a child? Would you buy weight loss advise, from an overweight seller?........I think not……… make yourself relatable to your clients.

What’s your story? Here’s mine



Worked corporate for approx. 10 years in total in all my life



First Book – From Brokenness to Victory



Married 2001 started first business as a booking agent and artist manager 

Writing & speaking




2006 - Consulting and contractual services – with BATCO (Craven A,
Matterhorn, Pall Mall & Dunhill)

Re-settled in the US, struggled to find a job



Started my company OBSL



Fashion – Rizpah Fashions



Awarded as one of FL’s Top Executives of 2014



2007 – Bad Divorce





Picked up Law – University of London

Wrote 2nd book, increased Speaking appearances,
Entrepreneur school among other accomplishments

Just like you I wasn’t extraordinary I just had a determination and a drive, but I was CONSISTENT with my determination.
A Case study from the Global Entrepreneurship Monitor (GEM) reports that it is young people – up to the age of 35, or 40 in most regions – who are starting up in business.

CONCEPT OF BRAND



Do you have a brand concept for your business? What do people say about you when you enter or leave a room? Do you stand out? 

Do people view you, your business, the same way you do? Have you ever researched?



THERE is no one accepted definition of a brand, only a set of perspectives that share a significant degree of agreement:


visual/verbal approaches * positioning approaches



brand image approaches * added value approaches



perceptual appeal approaches * personality approaches

What is branding why it is important


BRANDS have been around for decades but became a particular feature of the marketing landscape during the 1980s and the 1990s. Many of the best-known brands go back a long time. Such as Coca-Cola, Mercedes, Colgate, Heinz, and
American Express



Brands such as IBM, Rank Xerox, and ICI have been around for over half a century.



YOUR BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU LEAVE
THE ROOM.
- AMAZON’S JEFF

BEZOS



2.1 Visual/verbal approaches






Some brands are instantly recognizable by their packaging, while others are instantly recognized by their symbol—for example, Mercedes.

2.2 Positioning approaches


Position in the consumer's mind that distinguishes your brand from the competition.
Show More

Related Documents: Essay on Branding Presentation

Schematical Engineering 101 Essay

time develops a coherent line of argument in presenting analysis, recommendations for the company’s future branding strategies and conclusions (from the student’s own point of view):  Instructions in the assignment guidelines are carried out (e.g. answer Part A and B separately; analyse & present findings for Part A; use findings from Part A and your research to formulate future branding strategies and recommendations for Part B)  The assignment sticks to the point and the argument(s) are…

Words 519 - Pages 3

Unit 3 Assignment 1 2010 Essay examples

they are up to date with all the latest information. This is so they can give new businesses sound advice. You have been asked by your line manager, Kate, to help her give a presentation to a group of young entrepreneurs about marketing their new business. You have been given some tasks to help Kate prepare the presentation. Task 1 Select two contrasting organisations in your local area. These should be successful in their business ventures, but must not be similar. For example you couldn’t choose…

Words 588 - Pages 3

A Brief Note On Branding

Understanding Branding Nike, Apple, Adidas, Microsoft, Reebok. Do these all fall into the same category? Yes, they fall into brands. If I say sports shoes, you’d probably think of Nike or Adidas. Do you ever wonder how these brands got stuck in your head that every time you think of sports shoes, you think of Nike or Adidas? Many people know hundreds and thousands of brands, but most of them don’t know how they all started off. A brand doesn’t get famous in a day. It takes time, and effort…

Words 473 - Pages 2

Brand and Cartier Essay

Good afternoon everyone, It’s a pleasure to be with you today. My name is xiaoyuan ma, I am a per-sessional 16week student, my major is design and branding strategy. Today i am going to talk about a jewelry brand “ Cartier”. And My presentation will last for about eight minutes. Right, let's get started. What do you think of when you see the picture? Proposal, Marry or wedding ring ? You know, Rings are used on a daily basis as a way for a man to ask a woman to spend the rest of her life with him…

Words 817 - Pages 4

Event: Advertising and Sports Sponsorship Essay

hospitality; branding/PR; naming rights; product sampling How they gain Sport sponsorship is one of the most efficient and economical ways to promote brands and products through an emotional environment. Sponsors gain high visibility and a fully-comprehensive engagement platform for brand building, relationship management, and campaigning. We can help companies create brand-related conversations across all media through sponsorship and activation strategies by developing customised presentation and fan…

Words 660 - Pages 3

Essay Individual Professional Review

campaign. These images would be displayed throughout Nottingham city centre, on our website, our partner’s website (British Gas) and at our event therefore playing a key role in the overall campaign and branding of our charity. Also, through the process of our campaign I tried to ensure consistent branding throughout the entire project e.g. fonts, logos, colours all with relevance towards our target market. Throughout the whole process I feel that as a group we all equally contributed to the overall…

Words 1698 - Pages 7

5 Branding Basics Every Logo Designer S Essay

5 Branding Basics Every Logo Designer Should Know 1 of 24 http://sixrevisions.com/graphics-design/5-branding-basics-every-logo-... Skip site navigation Home All Articles Tutorials Freebies About Contact Subscribe: RSS Feed Follow on Twitter Tweet 126 Like 163 Jan 12 2010 by Fatima Mekkaoui | 64 Comments | Stumble Bookmark advertise advertise here here While many articles try to dissect the process of designing a logo itself, I will attempt to share tips from my experiences with branding-focused…

Words 4607 - Pages 19

Essay on Business Btec P1 Unit 9

P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology, Apple and Samsung. Apple and Samsung are without a doubt, leaders in their respective fields, in terms of technological…

Words 2287 - Pages 10

Graphic Design: Casino Royal

Graphic design is a creative process of problem solving using principles for visual presentation by strategically implementing images, colors, fonts, and other elements. The field of graphic design has evolved over the decades and most rapidly in recent years with the implementation of new and innovative technology and computer software tools. From cave drawings and pottery to time based 4D, 3D, web and multimedia design applications, graphic design is always an important part of our lives. The…

Words 582 - Pages 3

Nt1330 Unit 4

Conflict: Description: Workplace conflict can arise from misunderstandings, personality clashes, or disagreements over work processes. It can lead to a toxic work environment, reduced productivity, and employee dissatisfaction. Techniques to Respond to Mediation: Implement a formal mediation process where a neutral third party helps resolve disputes. This can lead to mutually agreeable solutions and restore harmony. Active Listening: Train employees in active listening techniques to ensure they understand…

Words 2312 - Pages 10