Essay on Business Btec P1 Unit 9

Words: 2287
Pages: 10
Open Document
P1: Exploring Creative Product Promotion
Scenario:
You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.

The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology, Apple and Samsung. Apple and Samsung are without a doubt, leaders in their respective fields, in terms of technological entertainment. They mainly specialise in selling their own Smartphone’s and Tablet computers, but also sell a vast amount of other technological products. For example, in 2001, Apple broke the technological barrier with the iPod, becoming …show more content…
In recent years Samsung has highlighted its dedication and loyalty to football with numerous high level partnerships with clubs such as Chelsea FC, Intermilan FC, Palmeiras, Suwon Bluwings, Olympiacos and Feyenoord. Confederations such as the Asian Football Confederation (AFC) and a number of national team sponsorships like the Italian, Romanian, Portuguese and Korean sides. This sponsoring technique will ensure that Samsung will be connecting to more loyal and dedicated football fans, ensuring the Samsung brand gains ongoing national exposure and recognition."

Samsung considers sports sponsorship to be a vital communication tool for helping people better understand Samsung’s corporate philosophy and values. The ability of sports to unify people and encourage them to challenge themselves and find inspiration strongly echoes Samsung’s corporate philosophy, which seeks to improve human society through the application of digital technology. “Samsung sponsors a wide range of sports reflecting regional characteristics and sentiments around the world, this is our way of showing gratitude for our customers in a meaningful way. Through these sponsorships, we’re able to support local communities on a global scale, while sharing in the spectacle of sport. We will continue to share our passion with the world and contribute to the betterment of society,” said Mr. Bae from Samsung. Sports not only plays an
Show More

Related Documents: Essay on Business Btec P1 Unit 9

Btec Business Level 3 Unit 9 P1

must encode it. To do this Microsoft would make sure that the message is attractive so more people keep watching the advert. This would get the people to buy the product as they would like the advertisement of it. The advert has visuals as they used business logos and sound to show the products features. Microsoft would have to put this advertisement on media so that people are able to see it. Microsoft has chosen to use TV advertisement and the internet to promote this product. This has allowed them…

Words 696 - Pages 3

Btec Business Level 3 Unit 9 P1

P1/M1/D1 Every host or computer on a computer network has to have a unique address assigned to it, otherwise it is unknown which host information goes to. A network address is used to distinguish different hosts on a network, there are also many different addresses used to distinguish different devices on the network so that it is easier to know where the information is coming from, and where it is going. There are two different types of addresses used on a computer network, there is a physical hardware…

Words 1523 - Pages 7

Management and Local Charity / Volunteering Organisation Essay

(Barcode) Assignment nos: (Barcode) Assignment Title / number Introduction to the nature of business and ownership/1.1 Date Set: 10/9/13 Deadline Date: Stamp(s)‘received’ 9/10/13 Student Name & S number: IV signature & date for brief: Learning Outcomes: 1.Understand the purpose and ownership of business Unit 1 Criteria covered in this assignment: P1, P2, M1 Criteria met: Assessor Signed: Date: (if 2nd submission needed) Criteria still…

Words 527 - Pages 3

Notes on Management Accounting Essay

Unit 7: Management Accounting Unit code: J/502/5419 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to enable learners to understand how important management accounting is to all businesses. It looks at costing and budgeting, and how to use current or historical financial data to plan for the effective finances and costs of the business for the future. Unit introduction Whether an organisation is successful…

Words 4482 - Pages 18

Level 3: Unit 30: Digital Graphic Images

Programme Title and Number: Unit Number and Title: CNWL Qualification Code: BTEC Extended Diploma In IT (QCF): Level 3 Unit 30: Digital Graphics BCETP2YW Target Learning Aims to enable learners to understand different types of digital graphics images and file formats and to be able to create, edit, modify and manipulate digital images of various types and complexity. Assignment Title Unit 30 Digital Graphics No. 1 Whole or Part of Unit? Whole Grade for Whole Unit* Whole *Unit grade is only to be allocated…

Words 1742 - Pages 7

Identify the Purposes of Different Types of Organisations. Essay

environment in a fast food shop, a Turkish restaurant, and Indian Restaurant and how it affects the way they do their business. | 3.3 | P10 | Discuss the significance of international trade to UK business organisations. | 4.1 | P11 | Analyse the impact of global factors on UK business organisations | 4.2 | P12 | Evaluate the impact of policies of the European Union on the UK business organisations. | 4.3 | Achievement of a merit grade To achieve a merit grade you must achieve a pass grade…

Words 1680 - Pages 7

Management and Maryland College London Essay

own ability and the expectations of its clients. Hence the company reserves the right to modify and/or discontinue the services mentioned in the Prospectus. Message of Welcome Why Choose MCL MCL Application Procedure MCL Course Programmes: Business Business Studies Travel and Tourism Computing & Software Development Accounting / ACCA Faculty of Law General Information: Admission Procedure Financial Information & Awards Tuition Fees Refund Policy & Course Withdrawal Registration with the University/Awarding…

Words 9976 - Pages 40

Essay about Companies Law and Wacky T-shirts

BTEC Extended Certificate in Business Unit 12 Business Online Coursework assignment Assignment scenario Your friends James and Claire have a T-shirt business called ‘Wacky T-shirts’. The business prints its own designs on T-shirts and then sells them in market stalls across the UK. The business started 5 years ago and is doing well. James and Claire have decided to go on a holiday and they have asked you to look after the business whilst they are away. They have explained…

Words 3645 - Pages 15

Essay on Business: Organizational Structure and Job Roles

BTEC Business Unit 4: People in Organisation’s Learner Name: Centre Number: 54355 BTEC Business Learner No: UNIT NUMBER AND TITLE: Unit 4: People in Organisation’s ISSUE DATE: HAND IN DATE: RESUBMISSION DATE: ASSESSOR: Aims The aim of this unit is to enable you to understand the part played by people in business organisations. You will do this through a study of job roles and their functions. You will consider the different structures…

Words 7528 - Pages 31

Tourism: Management and Case Study Essay

UK COLLEGE BUSINESS AND COMPUTING Module Booklet Course: EDEXCEL BTEC Group: Ed excel HND Group Module: Unit 3 – The Developing Manager Module type: Mandatory Core Unit Module Code: D/601/1743 Module Credit: 15 Teaching Period: (12+3 weeks) QCF Level: 5 Contact Hours: (14*3.75 = 56.25) Lecturers: 12 weeks Revision Clinic: 1 week Feedback and assignment guidance: 2 weeks Lecturer: George W Muwonge Start date: 06/02 /2013…

Words 4879 - Pages 20