Briggs: Strategy Essay

Submitted By cbramlett418
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Briggs & Stratton Corporation
MGT/521
November 11, 2013
Heather Rideout

Briggs & Stratton Corporation A statement was sent out to the stakeholders from “Todd J. Teske, Chairman, President and Chief Executive Officer” at “Briggs & Stratton” explain their process for the company. It states that their first fiscal year was very interesting. That they had an early start in the spring then it decline in a matter of weeks. This was their worst drought in years. The Europe area was very weak because of the economic conditions, which was caught up with the consumers who then stop spending money or slow down spending money. The company saw growth when developing regions of the world moderate through the year. Briggs & Stratton mission is to make sure that they create superior value. To do that, they need to develop mutually beneficial relationships with their customers, suppliers, employees, and communities. To pursue their mission, they will provide power for all people worldwide to develop their economies and improve the qualities of their lives and, in so doing, add value to their shareholders' investment.
Their Vision has to do with the world's largest producer of air-cooled petrol engines. Briggs & Stratton Headquartered is in Milwaukee, USA. The Company designs, manufactures, markets, and services these products for original equipment In spite of it all, Briggs & Stratton saw the growth in their company by executing their strategy plan. I’m going to explain the three pillars of their strategy and along with some action that they had to take to execute their strategy and operational plans during the year. Briggs & Stratton had to grow the profitability of the engine business. This is still part of their business and will still continue to be through the future. Their major focus was the transitions to a new engine call the E-series. Their team did a great job in the transition and their engine also was favor in the marketplace. The other part of the strategic and operational plan was to closed a operating footprint plant in Czech Republican, idled production which part of a plant in Missouri, and downsize a plant in production of the horizontal shaft engines which is in Alabama. They had to make this decision because of the declining of their business. They continue to refine their business and Briggs & Stratton had to take a lot of difficult necessary steps during the year. Like closing the plant in Tennessee which house the mass market their mower business. They did this so they can focus on their engine customers, which they are in better position to serve this part of the business. With all these action it will help Briggs & Stratton achieve a better-cost base as they move forward along with invest in their user-driven innovation for the fuel higher sales in the future. They had improvement in all areas that Briggs & Stratton had invest in the last
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