Brilliance Executive Summary

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Mission Statement
The mission of Brilliance Auto is to successfully provide affordable pre-owned vehicles for all customers. The company’s most prolific function is customer satisfaction and affordability, as outlined within the company’s Handbook of Excellence:
• Offer a distinctively, wide-array of optional car-buying opportunities, from high-end to low-economic vehicles with competitive pricing.
• Provide remarkable customer service through friendly, experienced, helpful, and professional car sales representatives.
• Provide efficient trade-in options, global car shipments, and car repair and servicing recourse, to ensure a more comfortable and reliable mode of transportation for each and every customer.
These particular missions are the
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