Essay Polyphonic

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Pages: 10

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Polyphonic HMI : Mixing Music and Math

Entertainment Management

Situation Analysis Issue Deﬁnition Environment Analysis Strategy Options & Choice Action Plan

Situation Analysis

Situation Analysis(External)

So few songs actually become hits - Las Vegas gives you better odds than the Music Industry! You might as well just put a million dollars on red and spin the wheel...
- Ric Wake, Independent Music Producer

Entertainment Management : Polyphonic HMI : Mixing Music and Math

1

Situation Analysis(External)
Music Industry

10%
(only fewer than 300 of the approximately 3,000 singles released each year made it to the Billboard Singles Top 40)
Entertainment Management : Polyphonic HMI : Mixing Music and Math

2 …show more content…
What was a suitable marketing plan?

Entertainment Management : Polyphonic HMI : Mixing Music and Math

13

Environment Analysis

Environment Analysis Music Industry Analysis(1)
(in millions)
$40,000 $33,573 $30,000 $25,480 $20,440 $20,000 $15,320 $10,480 $10,000 $4,180 $6,810 $32,915 $32,463 $31,933 $31,437

$30,857

2004

2005 세계음반시장

2006(E)

2007(E) 세계디지털음악시장

2008(E)

2009(E)

Entertainment Management : Polyphonic HMI : Mixing Music and Math

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Environment Analysis Music Industry Analysis(2)
U.S. Digital Music Market(in Millions)
$600 $582

$450

$300

$353

$150

$174

$194

$0

$43

$57 Single Track Downloaded 2005 $22 $16 Album Downloads 2006 15 Mobile Subscriptons

Broadband Lines

Entertainment Management : Polyphonic HMI : Mixing Music and Math

Environment Analysis Music Industry Analysis(3)
Digital Music Device Shipment (in Millions), 2004-2010E
90 78.7 75 59.8 63.3 72.0 85.0

60 44.0 34.3 30

45

15

2004

2005

2006E

2007E

2008E

2009E

2010E 16

Entertainment Management : Polyphonic HMI : Mixing Music and Math

Environment

Essay on Polyphonic Hmi Case Analysis

music producer. In a US market where sales growth is declining by 10.4% in 2002, this situation weakens deeply the whole music industry and opens to the door to a change of pattern in the way executives of this industry predict future “hits”. Polyphonic HMI, a technology company, relies on a single marketable revolutionary product: Hit Song Science. HSS is artificial intelligence software that can assess the “hit” potential of a song thanks to an extensive analysis of millions of songs. This tool…

Words 2098 - Pages 9

Polyphonic Hmi, Company Analysis Essays

Polyphonic HMI, Company Analysis DECISION PROBLEMS Polyphonic HMI is in the process of establishing their Hit Song Science technology in the music industry. Major issue is the choice of a target market that would make most effective use of limited $150,000 marketing budget. Following this decision, Polyphonic HMI also needs to determine its key marketing strategies such are pricing, positioning of the product for the target market in order to maximize the profits. ANALYSIS OF INDUSTRY (based…

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Polyphonic HMI: Mixing Music and Math (Case Study Review) Essay

Polyphonic HMI: Mixing Music and Math (Case Review) Abstract This paper is an analysis of a case study originally conducted by the Harvard Business School in August of 2005 and is based on the challenges of introducing a new technology into a market place that for decades been based on “gut feelings and intuition”. The new technology was initially designed to assist consumers in music stores find music that met a certain criteria. Later this was changed because of a sharp decline in music sales…

Words 1995 - Pages 8

The Renaissance Period Essay

the next three centuries. Choral music of the Renaissance was an extension of the Gregorian chant. It was sung a cappella and in Latin. Motets (a piece of music in several parts with words) were popular during this time. A motet is a polyphonic work (polyphonic is a texture consisting of two or more independent melodic voices) with four or five voice parts singing one religious text. The style of renaissance church music is described as choral polyphony. Homophonic which means moving in chords…

Words 693 - Pages 3

Essay on Baroque Music and Johann Sebastian Bach

ingredient in musical composition, particularly in opera, in which words could be more easily understood and dramatic action more easily advanced. With polyphonic music, words were less easily understood. Polyphonic techniques remained and were applied to instrumental and keyboard music as well as to choral composition. Much homophonic and polyphonic music was created during the Baroque. Concepts of tonality, modulation, and chord progressions as we know them today became important through the…

Words 1768 - Pages 8

element of music Essay

to use to write their songs? There are seven elements artist use in their music which are melody, harmony, timbre, dynamics, form, tempo, and rhythm. I will also teach and describe the three textures of music which are monophonic, homophonic, and polyphonic. To teach the elements of music I choose the song "Remember The Name" by Fort Minor. Melody is when a series of notes come together to form a whole. The melody of this song is at the beginning of the song at 0:06 seconds. This is the melody because…

Words 450 - Pages 2

Essay on Renaissance Terms

collection of over 350 polyphonic motets (using Gregorian chant as the cantus firmus) written by the German composer Heinrich Isaac and his pupil Ludwig Senfl. Contenance angloise: ("The English sound") A term for the style or quality of music that writers on the continent associated with the works of John Dunstable (mostly triadic harmony, which sounded quite different than late Medieval music). Counterpoint: Combining two or more independent melodies to make an intricate polyphonic texture. Fauxbourdon:…

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Exploring Music Essays

war politics, dance songs Ars antiqua (old art) - Ars nova (new art) – 14th century in France, New development in melody, harmony, and rhythm; more refined and complex than Ars antiqua Chanson –lyric-driven French song, usually polyphonic and secular Round – polyphonic, all voices are derived from one, staggered entrances Forme fixe: Rondeau – AbaAabAB, the most popular chord in Ars Nova, Chansong Ostinato – phrase that persistently repeate the same musical voice usually at the same pitch Renaissance…

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Musi 131 Lecture Flash Cards Essay

Organum type of medieval polyphony. Practice of adding new voice to chant Discant: Polyphonic style with strict mensural meter in all three voices Clausula: sections Substitute clausula eplacement sections (to change update old clausula) Mass Ordinary The texts sung regularly at each service. Ie: - Kyrie, Gloria, Credo, Sanctus and Benedictus, Agnus dei Mass Proper Those texts that changes according to the saint or season being celebrated ie: Introit, Gradual or Alleluia…

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Explain The Best Way To Sing A Gregorian Chant

A Gregorian chant is the church’s own melodic songs. Usually sung by a single person who has no companion. Which is the best way to sing a Gregorian chant. As said previously, it was mainly used in the church and was developed by priests and monks wanting to sing prayers for the church. The language for Gregorian chants was mainly in Latin, since Latin is the Roman Catholic Church origin language, it affected the chant into spreading to other countries like Europe and the chant was closely tied to…

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