Budweiser Born The Hard Way Analysis

In today’s society, commercials consume air time of anything from TV series to the Super bowl. Some of these commercials stand out and stick with individuals forever. Generally humans are intrigued by the Budweiser commercials because they have the Clydesdale Horses and messages that touch people’s hearts. Budweiser’s “Born the Hard Way” productively urges adults to buy their product because their company comes from hard working men and women.
Budweiser attends this message at adults, because after all it is an alcoholic beverage. The main focus of this commercial is that Budweiser’s founder never gave up on his dream and had multiple hardships. The commercial shows time and time again how difficult it was for the man to overcome his hardships and continue on with his dreams. For this reason, they want this message to strike the hearts of a wide variety of people that either of these characteristics apply to. Like many other commercials during the Super Bowl, Budweiser uses this commercial to …show more content…
The most prominent is the need to achieve. Throughout the commercial the man had endless opportunities to give up on his dream, but he continuously perseveres and ends up succeeding. Everyone has a comfort level when they get around others like them, so this commercial also displays the need to feel safe. The need for autonomy is also in this commercial because the main character chooses to leave Germany and come to the United States by himself, all on the hope that his dream will turn out. Budweiser continued its excellent status of commercial production and effectiveness with “Born the Hard Way”. It uses classical appeals and Fowles’s Basic Appeals to its advantage and clearly reaches out to a particular group of people. Budweiser also uses a difficult time in our country to its advantage. They used many different forms of persuasion to conclude that their product is a product of the

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