Bus 222 Report Essay

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Dear Mr. Deeley As you requested, our consulting team prepared a report to recommend which juice franchise: Jamba Juice, Surf City Squeeze, or Juice it up, would be more beneficial to own. The decision of which franchise would be your best investment was based upon the following criteria: ∙
Franchise specifications
∙

Financial requirements
∙

Product differentiation
∙

Current position in the industry
∙

Store location requirements
∙

Surveys from customers
∙

Interviews of store managers While Jamba Juice has the highest average start up cost it also has the highest amount of brand recognition and very positive customer feedback. This will make starting up this franchise much easier because there is already an established base of loyal customers.
Surf City Squeeze and Juice It Up may have a lower start up cost, but both lack the recognition and reputation that Jamba Juice has built over its 24 years of business. Thank you for the opportunity for Investico to help determine which juice franchise would be the best for you. Please call or email us if you have any questions. Sincerely, Financial Consultant Team at Investico: Andrew Vitelli
Cody Anderson
Abigail Vazquez
David Hunter
Nathan Montelli

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Table Of Contents Executive Summary

Page 3

Introduction

Jamba Juice

Juice it Up

Page 4 Page 6 Page 7

Surf City Squeeze

Page 8

Locations

Summary

Page 9 Page 10

Surveys

Page 12

Conclusion

Page 16

Works Cited

Page 17

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Executive Summary The purpose behind this report is to see which of these three well­known juice brands: Juice It Up, Jamba Juice, and Surf City Squeeze, would be best to open as a franchisee. These three companies each offer their individual brand of juice as well as other food products. Each of these brands have differentiated their product in it’s own way and we will analyze which is working best. We will be comparing price, profitability, franchise policies, products, cost to open up, and many more factors. We will also take into consideration that although these companies are similar, they all appeal to a slightly different customer base. Marketing techniques will also be analyzed to determine which company is more successful at marketing their product to the correct target audience.

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Introduction Problem:
Health concerns are a growing worry on people. Many different healthier choice food chains are spreading very rapidly because of this. Juice companies are one of the more popular of these food chains. There are many options of Juice franchises to open up, and for the average person looking to invest it may be difficult to see which is the right choice. Purpose:
This report will help make a better decision on which juice franchise to start up. We will show the negatives and positives of all three companies side by and side, including surveys and interviews we did on our own .
Also Included in this report will be franchise specifications, product differentiation,start­up costs, and product costs. Background Information:
All three of these smoothie franchises share similar goals to create a fun product that is also healthy. Each one was created within the last 35 years and their products have become increasingly popular among our more health conscious society. Franchises such as Jamba Juice have grown at an astonishing rate while other shops such as Surf City Squeeze have grown at a moderate, but consistent rate. Each company is constantly

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battling to find a balance between creating a product that is healthy but also appeals to the customer looking to enjoy something sweet. Each franchise uses different approaches to find this balance and it is our
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