Business: Coca-cola and Flavour Strawberry Cola Essay

Submitted By bebs786
Words: 713
Pages: 3
Open Document
Assignment 4 marketing through research
Task 8 pass 3

Brands such as coca cola that is purchased because of the business’s reputation use market research to gain information and statistics that they can improve on.
Qualitative research
One example of market research they use could be qualitative which is research that finds out about customers feelings and opinions about the business. Such as they could collect 10 different customers and make a focus group to test out there knew flavour strawberry cola. They would sit them down in a room and ask them individually to test the sample and ask them what they think of it. This would mean the results they get back would be 10 different opinions and if say 8 out of ten people said they liked it, enjoyed it or loved it they would then engage another research where there would be a wider range of people to make sure releasing this product onto the market would be a good idea and if the result gained back were as positive then this product would then be sold. The limitation of this source of research is the fact that all the results from each person with be different as there all opinions so they can’t get one definite answer but can gain a rough estimate. Also the question being asked could be biased.
Quantitative research
Another example of market research is quantitative which is research that is collected in numbers such as coca cola would go out to a shop and monitor how many of their variety of cola’s were sold and would tally it down in order to find out which one is the worst seller to improve on it. The results would be something like in a day 18 coke originals were sold, 13 diets were sold and 7 coca cola zeros were sold which means coca cola zero is the worst seller for coke. They then would most likely carry out qualitative research asking original and diet purchasers why they don’t buy zero in order to improve on the taste of it. The limitation on this is that the results that are given are only in numbers so they know what was sold best but don’t know why so the research doesn’t help for improvement of the products but tells them what is the best seller.
Primary research
Coke would also use primary research where original research is carried out in ways such as telephone surveys or questionnaires. They could do this in order to find out whether or not there knew coke lime is liked by the public or not an in order to do this a questionnaire could be used which is quantitative research with a simple question
Show More

Related Documents: Business: Coca-cola and Flavour Strawberry Cola Essay

Macro Economic Analysis of Coca Cola Essay

Linked From Here | | Thursday, December 30, 2010 Research Paper on Coca Cola Research Paper on Coca Cola Company Introduction The Coca-Cola Company Limited is the world's largest beverage company and is the leading producer and marketer of soft drinks. Due to the facing of highly competition in the market, the Company used more than million dollars in the…

Words 4049 - Pages 17

Paradice Business Report Essay

YEAR 11 BUSINESS STUDIES ASSIGNMENT: SMALL BUSINESS PLAN COMPANY NAME: “Paradice” BUSINESS ADDRESS: 585 High st Penrith PHONE: 96234657 EMAIL: gandi@paradice.com.au OWNERS: Drake and Nicki Minaj ADDRESS: 14 yolo st MOBILE: 0425474906 DATE PREPARED: 9/08/13 PREPARED BY: Tyga SIGNED: CONTENTS: SECTION 1: THE EXECUTIVE SUMMARY • Purpose of the plan • Business description and situational analysis • Goals of the business • Location •…

Words 2632 - Pages 11