Essay on Business Marketing

Submitted By gkent10
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Gregory Kent September 29th, 2014 BUS 220W
Apple Rebuts Complaints of Bending iPhones, 9-25-2014
1) How does this relate to Marketing? This article relates to marketing in different ways, the appeal of bigger screens and the potential profit of reselling the phones elsewhere attracted crowds as Apple Inc. on Thursday defended against reports that its largest iPhone bends easily in people's pockets, saying warping is "extremely rare" through normal use.
2) Who refers to the firm or individual involved? Apple Chief Executive Tim Cook
3) What refers to the event noted in the article? Since going on sale Friday, Apple said only nine customers have contacted the company about a bent iPhone 6 Plus the larger and more expensive of its two new iPhones. Apple said both the iPhone 6 and iPhone 6 Plus passed a series of tests meant to check the products' strength and durability through everyday use. I did research and saw a number of reports claiming the iPhone bends in their pocket.
4) When refers to the time line of the story and/ or the impact the event may have (not the date the story appeared in the WSJ). This article was updated September 25th, 2014.
5) Where refers to the location of the event noted in the WSJ article? Media world-wide!
6) Why1 refers to the reason these events are taking place? Apple's iPhones generate more revenue than any of the company's other product categories. The iPhone 6 Plus costs $749 without a contract, making it the most expensive iPhone ever. The iPhone 6 starts at $649 without contract the same price that Apple charged for the iPhone 5S when it was introduced a year ago. The company said the new iPhones are made from a custom grade of anodized aluminum, which is tempered for extra strength. Apple said the phones also feature stainless steel and titanium inserts to reinforce high-stress locations. Apple pointed to five different tests that new iPhones go through in the development process, including what is known as "pressure point cycling test" when it applies substantial force on the display and enclosure hundreds of times while the phone is held by the sides. Apple said this process bends the
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