I really liked your TV ads. I agree with your ideas and target market. I had never seen before the Mercedes-Benz ad and I loved it. It was very emotional and sweet. Moreover in the AXE Face products ad, I agree with your idea of putting a scene where the guy wear the product at the beginning in order to create the connection and understand more the idea behind it. Also regarding to the length of the Canadian Beer ad, I disagree with you in that part. I think it is too long and repetitive - 2 minutes ad is a lot for a TV commercial. You totally could lose the interest on the ad due to the fact that it is always the same - people singing to the machine and that's it. So, it was cool the idea that people have to sign in order to open