Case Analysis of Frito Lay Essay

Words: 939
Pages: 4
Open Document
Running head: CASE ANALYSIS OF FRITO-LAY

Case Analysis of Frito-Lay

MKT610: Marketing Strategies

Jane Student

Davenport University

Terry O’Connor, Ph.D.

June 15, 2010

Table of Contents

Purpose and Overview 3

Analysis of Our Past and Current Situations 3

External Opportunities We Could Exploit 4

External Threats That May Impeded Success 4

Internal Strengths on Which to Capitalize 4

Internal Weaknesses to Overcome 4

Assumptions on Which the Strategies are Based 5

Marketing Strategies That Emerge from the SWOT 5

Summary and Request for Action 5

References 7
Case Analysis of Frito-Lay Company
Purpose and Overview The purpose of this analysis is to determine the most viable …show more content…
Internal Weaknesses to Overcome Internal weaknesses that we may need to overcome include: • Historically we have not promoted dips aggressively. • We may lose the potential for joint promotion with our other products (chips). • Our national distribution system may hinder us in our regional distribution attempts. • Added expense for the research, development, and promotion of additional flavors to extend this product line.
Assumptions on Which the Strategies are based The assumptions on which my marketing strategy recommendations are based are as follows: • Pricing among competitors will remain at current levels. • New competitors will not be entering the industry. • We are willing to increase our R&D and promotional expenditures in the next two years.
Marketing Strategies That Emerge from the SWOT I strongly recommend that we aggressively focus on expansion into the vegetable dip market by implementing a strategy of market-development with forward integration, which means we use our earnings to gain ownership or control over distributors and retailers which will allow us to set competitive barriers for our much smaller competitors. In addition, I recommend we further the development of a vegetable dip product line through diversification. We have a proven competency in our dip products and I believe we can rely on our marketing expertise and
Show More

Related Documents: Case Analysis of Frito Lay Essay

Essay on Cracker Jack/Frito Lay Case Analysis

Frito Lay Company – Cracker Jack Case Analysis Carl James MBA:Marketing Strategy September 19, 2014 Frito Lay Company- Cracker Jack Case Analysis Case Recap Frito Lay, a division of PepsiCo Inc, has just purchased the Cracker Jack brand from Borden Inc. The company is a worldwide leader in the manufacturing and marketing of snacks, with products such as Ruffles Potato Chips, Fritos Corn Chips and Doritos found among its product mix. These well known company brands have seen it capture over…

Words 1615 - Pages 7

Essay on Sunchips

Table of Contents Problem Statement 3 Situational Analysis 3 External Analysis - Market Analysis 3 External Analysis - Customer Analysis 4 External Analysis - Competitor Analysis 4 External Analysis - Environment Analysis 4 Internal Analysis - Performance Analysis 5 Internal Analysis - Determinants of Strategic Options 7 Alternative Analysis 8 Recommendation 9 Citations 10 Problem Statement Frito-Lay, Inc. executives are contemplating the launch of Sun Chips Multigrain Snacks…

Words 2936 - Pages 12

Essay on Frito-Lay: Sustainability Study and SWOT Analysis

General Background: Frito-Lay is a section of PepsiCo that produces, advertises and trades corn chips, potato chips and other snack foods with its head office at Plano, Texas. There are totally 34 snack food brands produced under the Frito-Lay name which include lays, Fritos, Doritos, Cheetos, oven baked, Tostitos, sun chips etc. Frito-Lay originated in 1932 as two distinct companies, the Frito Company and H.W Lay and company. Charles Elmer Doolin and Herman W. Lay were the respective owners of…

Words 948 - Pages 4

Pepsi: Coca-cola and Pepsi Essay

Running head: Investment Analyst 1 Investment Analyst ACC 557 Financial Accounting January 2014 Analyze each company’s history, product/ services, major customers, major suppliers, and leadership and provide a synopsis of each company Coca Cola is the world's largest producer of soft drink concentrates and syrups…

Words 2240 - Pages 9

Cola Wars paper

Coke and Pepsi – Cola Wars A1) Porter’s five forces analysis of why this industry has been profitable: Threat of new entry – Extremely low There are many different barriers to new entry in the CSD industry. Some of them mentioned in the case are: Bottlers – Pepsi and Coke have exclusive franchisee agreements with a lot of bottlers since they are a crucial step in the chain. The exclusivity of these restricts the bottlers from working with anyone else so newcomers would be at an extreme disadvantage…

Words 1758 - Pages 8

Accounting 540, Investment Analysis Essay

Investment Analysis Investment Analysis In 1965, Pepsi Co was created through a merger of two companies Pepsi Cola and Frito Lay by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay. Pepsi was originally founded in 1898 by Caleb Bradham, a New Bern, North Carolina, druggist, who first formulated Pepsi-Cola. Today, Pepsi is part of a portfolio of drinks that includes carbonated and non-carbonated drinks such…

Words 3625 - Pages 15

Essay about Spitz International Case Study

Spitz International Case Study Tanya Latham-Corbett CBU ID 880745 Marketing Management 3301:76 Elaine MacNeil February 2, 2015 Table of Contents Background 3 Statement of Problem or Issue 3 Primary Issues 3 Secondary Issues 4 Situation Analysis 4 Analysis of Alternatives 5 Recommendations and Implementation 6 References 7 Background Spitz International is a Canadian company which started out by supplying seeds to be used in bird seed. The company was started in 1982 by…

Words 1495 - Pages 6

Essay about Pepsico vs. Coca-Cola

PepsiCo vs. Coca-Cola – A Financial Comparison June 13, 2007 AC550 May 2007 Executive Summary The purpose of this comparative analysis is to provide a summary of financial and accounting information to a potential investor who is looking to invest in either Coca-Cola or PepsiCo. This research will cover some facts from the financial statements of both companies for the year of 2004. There are many factors to review when comparing these two companies. They are two of the top manufacturers…

Words 3682 - Pages 15

Essay Assignment

authorized bottlers, contract manufacturers and other partners, the company makes, markets, sells, and distributes various foods and beverages, serving customers and consumers in approximately 200 countries and territories. The company also owns Frito-Lay company and Quaker Oats. It has bottling and distribution facilities in Asia, North…

Words 1776 - Pages 8

Organizational Theory: Core Vs. Noncore Work

Computer-aided manufacturing (CAM) – Integrated Information Network • FMS means that new products can be designed and prototypes without human hands 16 Computer-Aided Design (CAD) • Use of computer systems to assist in the creation, modification, analysis, or optimization of a design • CAD software available – Increases the productivity of the designer – improves the quality of design – improves communications through documentation – creates a database for manufacturing • Allows for images of prototypes…

Words 1439 - Pages 6