Case Study: Lululemon Case

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In the highly competitive fashion market, Lululemon stands out from the rest. Lululemon's mission statement is, “We’re constantly thinking about how we can innovate our process, our gear, and our social impact so we can elevate the world”(Lululemon’s website). Commitment to sustainable products and development is bringing Lululemon to the front of the market. Driving it all is Lululemon’s approach to hiring and developing a rewarding work environment. To do this they use personality testing in the interview stage to see what candidates will fit well within the organizational structure. Designing questions that allow them to gauge personalities of potential applicants fit within the organization for different roles. Every applicant is asked
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