Case Study: SNHU Pet Supply

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SNHU Pet Supply should use marketing strategies such as a website, television commericial ads, and printed media, such as in the local paper for Sharon, MA. I have chose these marketing strategies due to the way Sharon MA receives and hears about products and other important information around town. Having an online website will not only allow residents of Sharon to see our products, but because they usually are informed through the internet and enjoy searching the web, other areas will also be able to see about the new lauch and spread the word even faster from the Sharonites spreading the word and sharing our products ads with others. Having a website where they can order products and receive coupons and deals is a great strategy for gaining …show more content…
The wesite will even have a special tab wher they can look at all our products available. Having television commericials is also a great stategiey for targeting the town of Sharon. Since so many people watch televion in this town and will most likely see our ad on the screen, it is a smart way to reach them and show them our products they might be interested in. Promoting a product like this through television can not only catch adults attentions, but also kids and even elders to spread our products name around when seen on television. We would also have the same promotions available advertised on television and also promote the option of ordering online on our own website. The price will also stay the same and the product would be advertisded in a funny and memorable skit aimed at the targeted market, or through an info-mercial just showing the products and having a simple but attractive display of products and about our company and offers. Finally, we have the stategey of promoting our new lauch of Pet’s Choice through the local paper. This is a way most residents of Sharon see what is going on in and around town, so they will most likely land upon our ad whether they mnet to or
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