Case Study: The New Belgium

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The New Belgium can maintain its strategic focus by enhancing its marketing strategies. Currently, the company’s marketing strategy entails “linking the quality of its products, as well as its brand, with the company’s philosophy of environmental friendliness” (Ferrell & Hartline, 2014, p.355). Although this is a great marketing strategy, the company should adopt the use of social media to market its products and services. With the growth of the internet and mobile technologies, many people in the world access information using their devices such as laptops, tablets, and smartphones. Therefore, the company can increase its market share if it manages to reach this target market.

Social media marketing can help the company create awareness

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