An industry environmental analysis uses Michael Porter’s Five Forces Model, which will ultimately display the overall attractiveness and profitability of the industry in which Chipotle competes. There are five barriers that impact the markets profitability, depending on how hard they are to surpass. These five barriers are as followed: Threats of New Entrants, Bargaining Power of Suppliers, Bargaining Power of Buyers, Threat of Substitute Products, and Intensity of Rivalry among Competitors.
To begin…
Words 929 - Pages 4
