Chipotle Mexican Grill Analysis

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Chipotle Mexican Grill (Chipotle) costumes on restaurants which serve food in a traditional Mexican, also known as Chipotle, style. Thus, the menu includes burritos, tacos, burrito bowls (a burrito without the tortilla) and salads (1). This institution incorporated on January 30, 1998, has undergone extensive expansion with over two thousand Chipotle restaurants throughout the United States. According to an article posted on Reuters.com, as of December 31, 2016, the Company operated 2,198 Chipotle restaurants throughout the United States, as well as 29 international Chipotle restaurants. (1) This article describes some important key features of these restaurants which include an online ordering system allows guests to place orders online or