Chipotle Swot Analysis

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Chipotle has also ventured out to have sister companies like ShopHouse, a Southeast Asian based food, Tasty Made, a burger joint, and Pizzeria Locale. Venturing away from the Mexican food industry, these three new locations would have the same food values as Chipotle and offered fresh ingredients to all its customers. ShopHouse first opened its doors in 2011 and after the opening of 17 stores all over the country Chipotle decided to close them all in March of 2017. This came after the E.coli outbreaks which also negatively impacted the sales of ShopHouse. Since ShopHouse and Chipotle sales were both declining the company decided to shift its focus on just Chipotle and closed all its ShopHouse locations. Tasty Made first opened its doors in
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