Chipotle Swot Analysis

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One of the biggest strengths of Chipotle is their corporate culture which focuses on changing the way food is processed and delivered to consumers. In 2000, Chipotle invested in their corporate culture with a new program called “food with integrity”, which is a program that changed the way chipotle utilized ingredients, changed production and service. Chipotle’s mission is to change the way people think about fast food, its vision was to serve fast food that was made with fresh ingredients from sustainable sources. Chipotle has a strong belief that in order to serve fresh, tasting food, the whole process must be done correctly. The corporate culture was to have a sustained way to source its ingredients, from the moment that the raw ingredients
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