Chocolate and Cadbury Dairy Milk Essay

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Cadbury
Agri-food sector - Food prossessing and manufacture
Mission statement:
Cadbury is a brand with a long history in Australia and a passionate commitment to making everyone feel happy.
Cadbury plc, formerly Cadbury Schweppes plc, is the largest confectionery company in the world, ranked number one or number two in nearly half of the confectionery markets.
Cadbury creates chocolate, gum, and candy brands such as Cadbury® Easter eggs,
Trident®, Dentyne®, and Halls®. Since the demerger of its confectionery and Americas
Beverages businesses, however, Cadbury still maintains its own beverage unit in Australia. The Cadbury name has its origins stretching back nearly two centuries, when John Cadbury began selling cocoa and chocolate in Birmingham, England. Since then the business has expanded through organic and acquisition-led growth to operations in over 60 countries. Today people in almost every country around the world enjoy its products.

Fairtrade Certified™ Cadbury Dairy Milk has helped catapult Fairtrade™ into the mainstream in Australia.

Our Fairtrade Certification has:
• Helped 55,000 member farmers in Ghana take part in farmer training
• They have also received equipment to help increase their productivity
• Mobile health checks in 100 communities have taken place
• Community projects with a focus on water and sanitation have been implemented

These projects have helped quadruple the volume of cocoa sold under Fairtrade terms in the country – and the investment was possible as a result of consumers choosing Fairtrade Certified Cadbury Dairy Milk milk chocolate
As Cadbury continued to add new company and product names to the corporate family, it realized the importance of effectively managing all technical data globally in order to produce, distribute, and sell its products with the goals of utilizing the full value of its intellectual property and reducing time to market. In doing so, the company needed to reduce risk and ensure compliance with government regulations.
In response, Cadbury launched a long-term program for efficiently managing its technical data, which involved storing data in a central repository, collaborating and sharing information, preventing reinvention of products in different locations, reorganizing and integrating materials on a technical basis, and addressing financial compliance and product compliance issues. The company turned to Infor™ for its formulation system to manage all technical data within a central repository Product Lifecycle Management (PLM) system.

GRADUATE TRAINEES
QUALIFICATION: Applicant for the above positions must possess minimum of HND/BSC in any discipline and must be computer literate with at least 1year working Experience.
MARKETERS
QUALIFICATION: Applicant must possess minimum of OND/NCE in any discipline and must be computer literate.

Employees 71,657 (2008)
Why package?
Packaging of chocolate products must:
· protect the product from physical damage or deterioration (e.g. due to
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