in the consumer's hands, a company must consider each step in the process when creating a marketing mix. My 6-year-old daughter asked me for a VTech Kidizoom Smartwatch for Christmas, which initiated my decision process, and a test of the effectiveness of the market research done for this product. For the purposes of this paper and to avoid confusion, my daughter and I will both be considered consumers. Although in marketing, consumers are those who use the product where the customer is the one who…
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