Client Retention In Health Care Case Study

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1.3: Problem Statement:
The research is shown in one of today's most chop-chop growing and competitive sectors, the health-care industry (Gruber, 2005).
The importance of the healthcare business has augmented since it has currently entered all aspects of life.
Over the last decade, the health-care industry has passed through a wave of critically speedy changes in its structure, competition, strategies, techniques, and technological environment. These changes came as a result of globalization, liberalization, deregulation, and technological developments which are the primary factors poignant economies generally and therefore the aid sector specifically. Figure 1-2: Customer loyalty

As a result, these challenges undermine the …show more content…
There are several important problems that make a case for the explanations for selecting to check client retention within the aid sector. These issues are divided into 2 components to represent each client and provider views. This thesis will focus a lot of on investigation client retention from the customers‟ perspective rather than from the suppliers‟ perspective. This is because the suppliers‟ read and therefore the edges of a mutual relationship and customer retention have been wide mentioned by each practitioners and students (Thorsten and Alexander, 1997; Wirtz and Lihotzky, 2003) while the customers‟ read and the edges of being during a long relationship and repeat getting don't receive a lot of attention (Berry, 1995). However, some aid suppliers‟ supporting information and managers‟ opinions can be mentioned in numerous sections of this thesis to additional clarify what healthcare suppliers do to draw in and retain their existing customers.
Previous research has advised several reasons for learning client retention in the aid sector from a shopper perspective. Thus, it is tougher and expensive to accumulate new customers than to specialize in current customers, especially in a mature market like the KSA market (Buttle and Bok, 1996; Seo et al.,
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