Coco Chanel Research Paper

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Coco Chanel’s first great success began at the onset of World War I, when her chic yet practical designs became the “working costume” for French women that assumed the jobs of men fighting in the war. Chanel was the first designer to use an unpopular beige jersey material from Rodier, a French textile manufacturer. Simple, practical, and comfortable, this fabric was the complete inverse of what women’s clothing used to be back in her day: impractical, uncomfortable and centered around a constricting corset. Interestingly, this choice of material was bought mostly due to necessity, as the war had resulted in a short supply of more expensive fabric, and the beige jersey was very affordable when purchased in bulk. However, this business decision along with a desire for comfort, led Chanel to begin a fashion revolution, in which practicality and comfort replaced impracticality and tradition. …show more content…
Additionally, following the first World War, Europe experienced a drastic change in social morals and values, which created the perfect environment to foster Chanel’s new and avant-garde designs. Her designs not only symbolized some of the progressive social and political changes, but also helped increase women’s empowerment by redefining the way they viewed themselves in society. Unrestricted by binding corsets and futility in fashion, women were finally able to serve society for a purpose other than decoration for men. By the mid-1920s, the “Chanel look” consisting of wool jersey suits, loose-fitting trousers, and costume jewelry had swept throughout Europe and redefined the image of a modern European woman. Chanel introduced her signature cardigan jacket in 1925 and the “little black dress” in 1926, both of which redefined women’s

Coco Chanel Research Paper

Coco Chanel is a fashion icon. She is widely known for her “little black dresses” and timeless ensembles. She was born on August 19, 1883 in Saumur, France. She learned how to sew at a very young age and opened her first clothes shop in 1910. Her main focus was creating a new wardrobe for women that would be much more comfortable yet still incredibly glamorous. She not only produced a clothing line, but released perfume as well. Her most famous contribution was the idea that black could be elegant…

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Coco Chanel Research Paper

impact on fashion today. Coco Chanel made a great influence on today’s fashion, she is known as a fashion icon to this day. Coco’s real name is Gabrielle Chanel, and was born August 19, 1883 and passed away January 10, 1971. Albert Chanel and Eugénie Jeanne Devolle were Coco’s parents. Coco’s family owned an old abandoned shack and a simple farm when she was growing up. When Coco’s talent was discovered she would tell reporters lies about her family and where she came from. Coco was embarrassed of her…

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Research Paper On Coco Chanel

One of my favorite displays just happens to be ‘Homage To Chanel’. Franco enjoyed imitating french designer Coco Chanel and her collarless jackets that were embellished with gold jewelry and pearls. Chanel was passionate about wearing long strands of pearls, this look created a plate-like design to mask her chest. He respected her as a fashion icon and most of all for her forecasting when it came to being a fashion visionary. Coco Chanel was the first to declare that women…

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Coco Chanel Research Paper

The works of Coco Chanel Coco Chanel became famous for her fashion in her early years. This quick rise of fashion created an impact on many people even today. Coco Chanel said, “My life didn’t please me. So I created my life”. Despite her hard early life, Chanel overcame her pre planned future and became a very famous fashion designer instead. Chanel was a very influential designer to many people in the 1920’s. Gabrielle Bonheur Chanel was born in a workhouse in the Loire Valley on August 19,…

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Marketing essay on Chanel

help to understand the complexity of Chanel business environment and its main resources. Those three models are: PESTEL, SWOT and 5 Porter’s forces. In this Report we ﬁnd out that in period of economic crisis, luxury was seen as unnecessary and even selﬁsh, Luxury Brands might have a bad reputation lately. It is extremely because of their manufactures in China or India and other countries like…

Words 4283 - Pages 18