Coco Chanel’s first great success began at the onset of World War I, when her chic yet practical designs became the “working costume” for French women that assumed the jobs of men fighting in the war. Chanel was the first designer to use an unpopular beige jersey material from Rodier, a French textile manufacturer. Simple, practical, and comfortable, this fabric was the complete inverse of what women’s clothing used to be back in her day: impractical, uncomfortable and centered around a constricting…
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