In his essay,” What Are Commercials Selling to Children,” John O’Connor writes that commercials sell not products, but also stereotype, attitudes, languages and value. Commercials are very popular among youth. More to the point, he says that they sell racist attitudes and values. Almost every commercial make infinitely repetitive sales that point to the hair and the style of the dolls, unhealthy foods. The author emphasizes that commercial production since the 1980s rejects morality and focuses on racism.
At the present time, there are a lot of commercials on various topics. Some commercials have a positive effect on children and some negatively. Negative commercials, such as: sugar cereals, sweet drinks, fast- food, preservation of stereotypes, language attitudes, and values. For example: The commercial for “Happy Meal” at first glance, all is well-happy, smiling face of children, delicious food and most importantly a ‘’Surprise’’. When children see advertising about “Happy Meal," they want it. Children are not interested in what foods are selling; they only focus on the …show more content…
The construction toy, designed primarily for the girl, included a "mini doll" figure, depicting scenes that look like realistic. Different scenes of girls spend a great time together; shopping is busy with school, horseback riding and many varieties. This game concentrates on everyday life, teaches a good habit, behavior, and attitudes on the environment. It's a good message for girls that characters, which represent teenage girls, can have non-stereotypical interests, look like a sample hair, clothes, not fashion and beauty of type of interest. This game focuses on a happy life with a friend. "I love to be with my friends," these commercials give positive energy. This is a great developer